Grab my guide to the 10 main ways to grow traffic and optimize to boost sales.
h+h americas + Aeolidia
It was great to meet you at h+h americas! Our design agency, Aeolidia, creates branding, email marketing, and super-effective Shopify sites for designers and artisans. We have extensive experience with fabric, yarn, and craft businesses. Can we help you with anything?
Psst! We have a secret service: "branding in a day." If you have a logo you like, your Aeolidia designer will spend a day fleshing out the rest of your brand (e.g. fonts, colors, icons, patterns). Reply to Arianne's email to ask about this.
h+h Class Resources
Branding
Creating a Logo and Visual Brand Identity That Inspires Customer Connection
Beginner Shopify
Website Content That Sells and Drives Traffic: Beginner Shopify Strategies for Yarn, Fabric, and Craft Stores
A Newsletter That Goes Beyond Shopify 101
It’s easy to find beginner info about ecommerce online. If you’re past that? Subscribe to our newsletter for advanced strategies and need-to-know info for established shops.
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Resources
We were asked a lot of questions, and took a lot of notes during classes. Here are some of the things we mentioned following up with you about:
Branding
Shopify
- Getting Started with Shopify course
- HARO for press opportunities is now Connectively
- How to tell if you're on Shopify 2.0? If your site was built before 2021, it's on a vintage theme. If it was built after 2022, it's probably on a 2.0 theme. If you're not sure, here is some more info on versions and how to tell
- How to Choose a Shopify Theme That Fits Your Business
- Why we prefer Klaviyo to Mailchiimp (and other email services)
- Product photography is so important! Here are our posts about photography.
- 260 Blog Post Ideas Download
- 6 Ways To Set Up Wholesale Accounts on Shopify
- Newsletter incentive blog posts
- Source-grounded AI tool: NotebookLM and here's a great tutorial.
Apps to try
Please don't try all of them! Using many apps can slow your site down. But some of these may fit the bill for your specific situation.
Faves:
- Shopify
- Klaviyo for email marketing & SMS
- Gorgias for customer service. Email Arianne to ask for an introduction and free demo of the software
- JSON-LD for SEO is a great app for rich Google listings. Let me know if you'd like an introduction to Ilana and help getting set up
- Judge.me for product reviews
Also:
- Also Bought
- Amai Pre-Orders
- Frequently Bought Together
- Limespot Personalized recommendation lists
- Loyalty apps: Smile.io or Loyalty Lion
- Matrixify for importing data to Shopify
- Octane AI for quizzes
- Quickbooks Sync
- Rebuy for upsells, cross-sells, and other tools to increase AOV
- Recharge for subscriptions
- Rewind for site & email backups
- Searchanise or Search & Discovery for improved search features
- Shopify's Bundles for bundling products
- Shopacado for volume discounts
- User generated content: Foursixty or Social Photos
- Wholesale Gorilla or Sparklayer for B2B sales
- Workflow automation tools: Arigato or Mechanic or Shopify Flow
- Zepto product personalizer
Services we like
- Goody for giving gifts to employees, clients, and colleagues
- Growclass marketing course & community
- Microsoft Clarity for heatmaps and recordings of customer behavior
- Shopify POS - ask Arianne for an introduction and demo
- Soona for product photography
- Taskhusky for Shopify development work
Let's take your online shop to the next level
The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!
