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Speaking & Events

Arianne Foulks, owner of Aeolidia, has been speaking directly to design-oriented shop owners for over a decade, and has unique insight into the challenges involved in taking a little business and making it a “big little” business.

Arianne consulting for Nearly Impossible at Heath Ceramics in San Francisco

Within the niche of creative independent businesses that may have attended a few Renegade Craft Fairs, outgrown Etsy, or partnered with national retailers, Arianne and Aeolidia are well known and trusted, peerless in their breadth of knowledge and wealth of experience.

Arianne is available to speak about creating a living as an artist or designer, on these topics.

  • Ecommerce
  • Branding
  • Content strategy
  • Marketing
Email to inquire

Upcoming Events


Fabric bundle subscription box for a fabric shop website.

Craft Industry Alliance: Achievable Website Improvements Roundtable Discussion

September 29, 2022

FOR MEMBERS ONLY. We will review a few members’ websites live, walking through everything from the navigation to the copywriting, to the layout. We see the same handful of mistakes on every site, so all participants end up taking notes and improving their sites, even if they aren’t one of the volunteers.

Sign up or learn more

Altitude Summit

October 7, 2022

I (Arianne) will be attending Alt Summit. If you're there, come say hi, and let's talk about your website, your brand, your email marketing, and anything else I can help out with. This should be fun! The photo here is a blast from the past - last time I spoke at Alt!

Sign up or learn more

Merchant Method: How to Get More Traffic and Make More Sales On Your Site

October 18, 2022

After 18 years building online shops, I know that the key to growth is fairly simple: You need more website traffic. You need to make more sales from that traffic. But just because the answer is simple doesn’t mean the process to get there is easy or obvious. Here are 15 things to do to make your business work online.

Sign up or learn more

Productive Flourishing: Developing a Brand Strategy to Increase Sales

October 25, 2022

The businesses that thrive on the other side of whatever the economy is doing right now are going to be the ones with a strong, recognizable brand strategy. This means they know exactly who their customer is and why their customer would want to choose them over even their closest competitor. If you don’t feel rock solid about this, getting a brand strategy in place could be the best use of your time if things slow down.

More info coming

Dear Handmade Life: The Club: How to Get More Traffic and Make More Sales On Your Site

November 7, 2022

After 18 years building online shops, I know that the key to growth is fairly simple: You need more website traffic. You need to make more sales from that traffic But just because the answer is simple doesn’t mean the process to get there is easy or obvious. Here are 15 things to do to make your business work online.

More info coming
Hello Adorn - product page design for a hand-made jewelry brand.

Jewelry Business Forum: Achievable Ways to Optimize Your Website

January 16, 2023

Do you have that nagging feeling that your website could be serving you better, but you’re not sure where to start? I see the same mistakes over and over on ecommerce sites. Let’s talk about what to do and what not to do. We will cover important optimizations you can make to your website header, footer, home page, collection page, and product page.

Sign up or learn more

Past Events

Arianne has been honored and delighted to present, teach, and speak at events and courses such as:

  • Shopify Compass Courses
  • Shopify live webinars
  • Creative Mornings FieldTrip
  • National Stationery Show Maker's Day
  • Craftcation conference
  • Lynda.com's Web Career Clinic
  • Design*Sponge’s In the Company of Women Book Tour
  • Altitude Summit
  • …and many more!

Arianne speaking at the National Stationery Show in New York City

Thank you so much for joining us at Craftcation and sharing your straight up brilliance with our attendees. I love knowing that when attendees go to your class, that they’ll get solid actionable info from a pro.

Nicole Stevenson, event organizer

Craftcation
Nicole Stevenson of Craftcation

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

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