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Engaging email campaigns for Gather Here, a community-focused craft shoop

Gather Here

Email & SMS campaigns for a craft shop

The Challenge

Virginia and Noah, the owners of Gather Here, are incredibly busy people and not always able to plan and send an email campaign. They have a nice-sized list and whenever they do send a campaign, their readers are very engaged with their fun, community-focused content. Gather Here’s online shop has unique needs including: selling fabric in quarter yards, sewing machine education and sales.

Our Approach

We saw a big opportunity for Gather Here because any time they sent an email campaign, they made money. We crafted a regular email campaign that combines sales with evergreen content that helps cultivate relationships with their loyal subscribers. We also manage their SMS strategy, and provide ongoing development support to meet the unique challenges of this busy and complex online craft shop.

Quarterly email campaign that aligned with Gather Here's brand values.
We crafted a quarterly email campaign that aligned with Gather Here’s brand values by sharing inspirational and community-focused content along with their sales offers. Over 30% of revenue is attributed to email marketing and over 70% of that revenue comes specifically from the campaigns we have been managing for Gather Here.

126%
Klaviyo Revenue Increase
70%
of Email Revenue From Campaigns
3+
Campaigns Per Month
A fun and engaging email campaign for Gather Here, a sewing and craft shop.
Through strategic content planning, copywriting, list-building, and segmentation we developed an email campaign that resonates with subscribers and boosts sales.

Having the Aeolidia Team (yay Holly!) create a quarterly campaign calendar based on upcoming launches and events has been a game changer! The ease of editing weekly campaigns has meant no longer putting a newsletter on the back burner (sometimes indefinitely) and maintaining weekly communication with our engaged community of readers. Seeing tangible results from these campaigns is also motivating us to build newsletter writing into our daily practice.

Virginia Johnson

Gather Here
Virginia and Noah of Gather Here
Customized homepage section on a craft shop's website that highlights sewing machine education.
As part of our ongoing optimization support, we do a lot of development problem-solving to meet Gather Here’s unique needs including: selling fabric in quarter yards, sewing machine sales, and class sign-ups. We created a special homepage section on Gather Here’s website as part of our SEO strategy, to highlight sewing machine education and sales.

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