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Brand Strategy

Before you start thinking about how your brand or website is going to look, make sure you determine why it needs to be that way and who to attract by developing a foundational brand strategy.

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Who it’s for
  • Brands that need direction
  • Brands that have pivoted
  • New businesses
  • New branches of business

What you get
  • Competitive analysis
  • Customer personas
  • Your area of opportunity
  • Brand values and storyline

Case Study

brand strategy case study

Creating a brand strategy for Virgo + Garnet, an interior design consultancy that sells American-made home goods, jewelry and gifts chosen to create good vibes and balance energy.

  • Clearly defined the purpose of the business
  • Built three target customer profiles
  • Designed a down to earth brand
View the video case study

Our goal was professional, well-thought-out branding for our new venture. Aeolidia delivered exactly what we need in order to seem larger and more well established than we are when we launch. And the branding is classic, we will use it for years to come.

Anne Zacharias

Virgo + Garnet
Anne Zacharias of Virgo + Garnet brand strategy testimonial

What makes your brand truly unique?

Build a solid foundation for your brand with strategic research

You need to know what your brand is about and what makes it different from even your closest competitor. Our brand strategy service helps you discover and identify:

  • Target customers
  • Competitor positioning
  • Unique selling proposition
  • Core values
  • Marketing storyline

We design a detailed blueprint aimed to meet your goals. Visual direction comes in the form of a mood board, which guides the next steps for your brand. Let's talk.

Brand Strategy Info on Our Blog

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Brand Strategy Tips

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