Brand Strategy
Before you start thinking about how your brand or website is going to look, make sure you determine why it needs to be that way and who to attract by developing a foundational brand strategy.
What We Offer
- Competitive analysis
- Customer personas (& why they matter)
- Brand personality
- Your area of opportunity
- Brand values and storyline
- Visual inspiration direction
Case Study

Creating a brand strategy for Virgo + Garnet, an interior design consultancy that sells American-made home goods, jewelry and gifts chosen to create good vibes and balance energy.
- Clearly defined the purpose of the business
- Built three target customer profiles
- Designed a down to earth brand
Our goal was professional, well-thought-out branding for our new venture. Aeolidia delivered exactly what we need in order to seem larger and more well established than we are when we launch. And the branding is classic, we will use it for years to come.
Anne Zacharias
Virgo + Garnet
Brand Strategy Info on Our Blog
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