Brand Strategy

Rather than hiring a single person to handle this job, then patching together a team of developers and designers on my own, I was able to sign up for the project and have a comprehensive, well-versed team collaborating to work on the project together. Working with an agency in this way was definitely the best decision for my small business. I didn’t need to manage people or the project itself to get the project done, which is something I wouldn’t have had the time or capacity to do!

As a small business owner, working with a dedicated team of branding experts was invaluable. I am obsessed with the new muted, sophisticated color palette they created and would recommend them to anyone looking for a thoughtful brand refresh.

I imagine it’s hard to be hired as a designer to work for a designer – we have lots of opinions and are super attentive to tiny details. But all of our comments were welcomed and integrated with grace and positivity.

When you are a 100% e-commerce company, putting your trust in a team to design and build your store is everything – it was make or break. We luckily stumbled upon the Aeolidia website. Fast forward – we have a beautiful website that works very well both for us on the business side and most importantly for our customers. There isn’t a day that goes by where we (or our customers) don’t comment – wow, loving the new site! This website is saving us time (and money) because it’s so intuitive and easy to use.

I’m a small business but they took me seriously and I felt like a valued client from the very start. The new branding continues to be the best decision I’ve made in a long time! I actually have a feature in a regional magazine this month, and I got into a craft show that I’ve been rejected from multiple times—I almost entirely credit those to the new brand. (After I told the reporter how long I’d been in business, she said to me, “your stuff is so great, I’m surprised we haven’t featured you long ago!” which to me just speaks to how much better I am reaching my ideal customer now.)