Brand Strategy

Before you start thinking about how your brand or website is going to look, make sure you determine why it needs to be that way and who to attract by developing a foundational brand strategy.


What We Offer

  • Competitive analysis
  • Customer personas (& why they matter)
  • Brand personality
  • Your area of opportunity
  • Brand values and storyline
  • Visual inspiration direction

Case Study

Creating a brand strategy for Virgo + Garnet, an interior design consultancy that sells American-made home goods, jewelry and gifts chosen to create good vibes and balance energy.

  • Clearly defined the purpose of the business
  • Built three target customer profiles
  • Designed a down to earth brand
View the video case study

Our goal was professional, well-thought-out branding for our new venture. Aeolidia delivered exactly what we need in order to seem larger and more well established than we are when we launch. And the branding is classic, we will use it for years to come.

Anne Zacharias

Virgo + Garnet
Anne Zacharias of Virgo + Garnet

Brand Strategy Info on Our Blog

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Sharing Our Knowledge


Rather than hiring a single person to handle this job, then patching together a team of developers and designers on my own, I was able to sign up for the project and have a comprehensive, well-versed team collaborating to work on the project together. Working with an agency in this way was definitely the best decision for my small business. I didn’t need to manage people or the project itself to get the project done, which is something I wouldn’t have had the time or capacity to do!

Diane Sanfillipo

Balanced Bites

As a small business owner, working with a dedicated team of branding experts was invaluable. I am obsessed with the new muted, sophisticated color palette they created and would recommend them to anyone looking for a thoughtful brand refresh.

Chaz Olajide

Sir Dogwood

I imagine it’s hard to be hired as a designer to work for a designer – we have lots of opinions and are super attentive to tiny details. But all of our comments were welcomed and integrated with grace and positivity.

Shelley Barandes

Albertine Press

When you are a 100% e-commerce company, putting your trust in a team to design and build your store is everything – it was make or break. We luckily stumbled upon the Aeolidia website. Fast forward – we have a beautiful website that works very well both for us on the business side and most importantly for our customers. There isn’t a day that goes by where we (or our customers) don’t comment – wow, loving the new site! This website is saving us time (and money) because it’s so intuitive and easy to use.

Erica Finnan

Kate Ryan Skincare

I’m a small business but they took me seriously and I felt like a valued client from the very start. The new branding continues to be the best decision I’ve made in a long time! I actually have a feature in a regional magazine this month, and I got into a craft show that I’ve been rejected from multiple times—I almost entirely credit those to the new brand. (After I told the reporter how long I’d been in business, she said to me, “your stuff is so great, I’m surprised we haven’t featured you long ago!” which to me just speaks to how much better I am reaching my ideal customer now.)

Leah Buckley

Modern Tally
Diane Sanfillipo
Chaz Olajide
Shelley Barandes
Erica Finnan
Leah Buckley

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The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

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