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Brand Strategy
Before you start thinking about how your brand or website is going to look, make sure you determine why it needs to be that way and who to attract by developing a foundational brand strategy.
Learn More About Brand Strategy
- Brands that need direction
- Brands that have pivoted
- New businesses
- New branches of business
- Competitive analysis
- Customer personas
- Your area of opportunity
- Brand values and storyline
Case Study
Creating a brand strategy for Virgo + Garnet, an interior design consultancy that sells American-made home goods, jewelry and gifts chosen to create good vibes and balance energy.
- Clearly defined the purpose of the business
- Built three target customer profiles
- Designed a down to earth brand
Our goal was professional, well-thought-out branding for our new venture. Aeolidia delivered exactly what we need in order to seem larger and more well established than we are when we launch. And the branding is classic, we will use it for years to come.
Anne Zacharias
Virgo + Garnet
What makes your brand truly unique?
Build a solid foundation for your brand with strategic research
You need to know what your brand is about and what makes it different from even your closest competitor. Our brand strategy service helps you discover and identify:
- Target customers
- Competitor positioning
- Unique selling proposition
- Core values
- Marketing storyline
We design a detailed blueprint aimed to meet your goals. Visual direction comes in the form of a mood board, which guides the next steps for your brand. Let's talk.
Brand Strategy Info on Our Blog
Brand Strategy Tips
Behind the Scenes Brand Strategy Webinar
The businesses that thrive are the ones with a strong, recognizable brand. This means they know exactly who their customer is and why their customer would want to choose them over even their closest competitor. This is the base you need before beginning design work.
See more branding webinars
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