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Blog

Featured Posts

Latest Posts

Sugar Paper gift wrap

2024 Holiday Gift Guide

by Jessica Molnar / November 25, 2024

We’ve handpicked a selection of unique gifts from our favorite designers and artisans.

little notes collection page for E. Frances Paper

Creating a Robust Collection Page for your Unique Products

by Christine Castro Hughes / October 28, 2024

Your unique products deserve a stage as stand-out as the products themselves, like this custom collection page for E. Frances Paper.

How to Boost Sales with Custom Shopify Calculators

by Jessica Molnar / July 18, 2024

Custom Shopify calculators can help customers quickly and accurately answer their specific questions, addressing their pain points instantly.
Kelbourne Woolens website designed by Aeolidia

Top 3 SEO Must Haves on Every Website

by A Guest Writer / July 2, 2024

What are the top 3 must-haves on every ecommerce website to make sure customers are finding you?
Arianne Foulks, founder of Aeolidia

Pattern Observer Interview

by Arianne Foulks / April 15, 2024

In a recent interview with Pattern Observer I share inspiration, projects, and website best practices for artists.

Worthwhile Paper homepage

When to Revise Your Online Presence

by Arianne Foulks / September 9, 2024

A website is never done. When you can continue to work on refining your website, that means you don’t need to get it perfect at first.
Inventory management

How to Maximize Retail Profit by Mastering Dead Stock Management

by Katherine Raz / April 1, 2024

If you’re a retail shop owner, dead stock is bad for business! In today’s post, we’ll explore what it is and what to do about it.
Arianne Foulks, captain & founder of Aeolidia

How Switching to a Four Day Week Improves Productivity

by Arianne Foulks / March 27, 2024

Why you might want to try a four day week, and how we made it happen for our web design agency.
brick and mortar retail shop

Launching Your Retail Shop: Inventory, Furnishings, & More

by Katherine Raz / February 28, 2024

When launching your retail shop: solve a problem for a specific person, don’t spend too much, and don’t let your tastes get in the way.

example of a spam site

Safeguarding Your Brand from Copycat and Spam Sites

by Jessica Molnar / September 9, 2024

The rise of copycat and spam sites presents a growing concern for online shops.

email marketing strategy

How to Grow Your Email List on Shopify

by Helen Hulskamp / January 29, 2024

If your newsletter list growth has been losing momentum, here are our tried and true strategies.
Boost Your Brand's Reach With Email + SMS Marketing

Understand the New Sender Requirements for Shopify & Klaviyo

by Helen Hulskamp / January 23, 2024

Meet Gmail and Yahoo’s new 2024 sender requirements.

Browse by Category

A Newsletter That Goes Beyond Shopify 101

It’s easy to find beginner info about ecommerce online. If you’re past that? Subscribe to our newsletter for advanced strategies and need-to-know info for established shops.

Learn how the top shops grow:

Tools & Guides

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The Founder's Bookshelf

The Founder’s Bookshelf

Get More Traffic, Make More Sales

Get More Traffic, Make More Sales

forecasting your ROI

Forecasting Your ROI

ROI calculator

ROI Calculator

Courses & Webinars

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Traffic or Tactics webinar

Traffic or Tactics?

Helen leads the email marketing webinar with tips and best practices

Email Marketing

Windowsill Chats interview with Arianne Foulks

Mastering the Power of Storytelling in Ecommerce

Benzie Design branding case study

Benzie Design Case Study

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