Kelbourne Woolens

The Challenge

Kelbourne Woolens, a craft-focused company since 2008, expanded into developing their eponymous brand in 2017, prioritizing accessibility and quality. They collaborate with global mills sharing their commitment to sustainability. Facing ongoing technical issues with their WooCommerce site, Kelbourne Woolens game to us for a visual appealing and functional overhaul for their retail and wholesale websites.

Our Approach

Our approach began with a comprehensive strategy designed to deliver results efficiently and effectively. We customized a premium Shopify theme with the retail and wholesale strategy in mind. We added functionality for customer reviews, digital downloads, internal search, and a store locator. Optimization work included stats analysis and Klaviyo strategy for enhanced email marketing.

Homepage for a yarn shop — Homepage design for Kelbourne Woolens.

Collections and product pages have been customized to show thumbnails with additional information such as yarn weight and colors — complete with a swatch selector to make choosing colors easier.

Semi-customized kit products break out all the color options from dropdowns to the swatch selector.

Custom about page for a sustainability-focused yarn shop.

The custom blog landing page highlights a featured post and provides category navigation.

Customized blog post template — The custom blog post template includes a “Shop this Post” feature, which populates automatically with any products linked in the post.

We were able to inspect every aspect of the old sites, what worked, what didn’t, and implement the changes and upgrades that we wanted. Our sales are up on both the wholesale and retail platforms, so the ROI is certainly there and worth the effort!