![Fabric styling and photography by Aeolidia for DuckaDilly online fabric shop.](https://aeolidia.com/wp-content/uploads/2021/09/duckadilly-hero-shot-dress.jpg)
![Homepage design for a fabric shop website, featuring categories, products, and blog posts.](https://aeolidia.com/wp-content/uploads/2021/09/duckadilly-scrolling-home.gif)
Signing on again with Aeolidia was the best decision for our business. Working with you both individually and as a team, you all bring such unique talent, perspective, and skill to the process. Everything from gaining more understanding about our analytics and customers, to creating a new, more sophisticated branding, we feel like we are taking an important step forward as a business.
Lesley McWilliams
DuckaDilly![Leslie McWilliams headshot.](https://aeolidia.com/wp-content/uploads/2021/09/leslie-mcwilliams-headshot.jpg)
![](https://aeolidia.com/wp-content/uploads/2023/06/duckadilly_calculator@2x-1024x1024.jpg)
So many calculators! Quilters can figure out exactly how much fabric they need using the following calculators we coded into the site:
- Meters & Yards
- Charm Square
- Hexagon Area
- Quilt Binding
- Quilt Backing
These are gathered on the Fabric Calculators page, and they include friendly tips and example illustrations and photos, to take the confusion out of planning a quilt.
Removing friction for your customers is a smart way to increase sales.
The product page allows customers to choose whether they’re shopping for yardage or purchasing fat quarters (a yard cut into a 2×2 grid, instead of a yard cut into four wide strips).
Our product page also allows customers to save fabrics, using wishlist functionality, so they can more easily plan a project. The site shows exactly how many yards remain in stock.
![Fabric yardage feature coded for ecommerce, creating a stellar, tool-filled ecommerce experience.](https://aeolidia.com/wp-content/uploads/2021/12/duckadilly-fabric-item-page-1024x683.png)
![custom ecommerce subscriptions page for a fabric shop website](https://aeolidia.com/wp-content/uploads/2023/06/duckadilly_bundle@2x-1024x1024.jpg)
The subscriptions page allows customers to choose a fabric bundle to receive regularly by post.
Brand guidelines for DuckaDilly Fabrics.
![Brand guidelines for DuckaDilly Fabrics.](https://aeolidia.com/wp-content/uploads/2023/06/duckadilly_QBIG_refreshed_updated_qbig_2022-1013x1024.jpg)
![Fabric styling and photography for a fabric shop website, DuckaDilly.](https://aeolidia.com/wp-content/uploads/2022/01/duckadilly-hero-shot-quilts.jpg)