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When to Hire a Klaviyo Expert For Your Creative Business

by Arianne Foulks

September 7, 2022
Welcome email template design for Cashmerette, a sewing pattern brand
Welcome email template design for Cashmerette, a sewing pattern brand

Do you want to hire a Klaviyo expert to get your account set up properly? This is a smart idea. When we analyze website stats for the online shops we work with, we see over and over that email is by far the best converting channel with the highest revenue per user. Our Klaviyo service is a great way to make sure you are maximizing this most efficient channel.

Improving what you have, or migrating to Klaviyo

If you’re already using Klaviyo with Shopify, you may be missing some important steps and features, such as creating automations, targeting specific segments of your list, and strategically improving your deliverability. Maybe your list is a mess and you’re ending up in people’s spam folders? If you’re emailing everyone the same message every time (instead of segmenting), or you aren’t able to send email as consistently as you like, you’re not taking full advantage of your list. If you’re spending a lot of time setting up each email, it could help to get a full template built, with all the blocks and sections you’ll need. Our expert Klaviyo team will help with all these things and more.

If you’re not on Klaviyo, we highly recommend it as the best choice for ecommerce businesses. We can help you migrate your lists and get set up strategically with Klaviyo and Shopify, which should start increasing your revenue from email right away. Klaviyo has a deep integration with Shopify, which means you can use your customer and order data to make smarter marketing choices, emailing people about the right products at the right time.

When is it worth it to hire a Klaviyo expert?

Mobile design for handmade baby clothes company.
Check out our project for Baby Beau & BelleOur Klaviyo work for them resulted in a 28X ROI on the cost of their project. 20% of their website revenue comes from email, and they make $5.19 per recipient on their welcome emails. Amazing!

Are you curious about the ROI of hiring a Klaviyo expert? We can’t give a specific number since every business is different, but as a benchmark we expect the Klaviyo accounts that we set up to have 25% “owned revenue.” It is called “owned” because email and SMS are the only marketing channels where you own your list, unlike search engine and social media marketing. This means that at least 25% of your total Shopify revenue should be attributed to your flows and campaigns in Klaviyo. For accounts that are already doing well, we are often able to push that to 30-40% or more.

We have worked on over 100 Klaviyo email marketing projects in the last couple of years, and they are always worth it. Even with a small list, email will be your most effective channel and is worth getting off to a strong start. We recently worked with a yarn shop that nearly doubled their investment in the first month with a list size of about 7000. In general, if you have about 12,000 subscribers on your mailing list, you can expect to cover the cost of our service within 2 months. Then it’s pure profit from there. Those with larger lists see an immediate ROI.

The importance of template design

Our designer will create a template and style reusable blocks so you can mix and match to build your own varied layouts from campaign to campaign. These robust templates include the design of a variety of “mix and match” content blocks so we (and you) can build many different layouts beyond the main template. We’ll also walk you through how to use each block and explain the nuances of the Klaviyo email editor.

Being on-brand with your design makes for a professional and trustworthy look, and leads to more engagement with your emails. Here are two example templates we’ve created for shop owners:

A Klaviyo email template design for a nail polish brand
A welcome email design in Klaviyo for a stationery brand

Don’t forget SMS!

Whether or not you work with us this year, here is one quick tip before the peak season: start collecting phone numbers and consent for SMS marketing right now. Email marketing is very important during Black Friday / Cyber Monday, but it is also very competitive. Everyone’s email inboxes will be overflowing with offers, so Klaviyo’s SMS features are a great way to get the attention of your most interested subscribers.

Which Klaviyo projects are most impactful?

When you hire a Klaviyo expert, two of the most important ways to get email to pay off are to increase the size of your list, and send email regularly. When you hire us to help with Klaviyo, we optimize your newsletter popup to increase signups and we design a very flexible template framework that makes it much easier for you to get those campaigns out twice a week.

Having everything set up correctly means that you’ll consistently be adding more people to your list each month, and getting more opens and clicks than before you began. This kind of compound earning helps you make much more than if you don’t invest — imagine where your list will be 5 years from now if you optimize it today.

We can do many of the projects that it’s hard to take time for yourself. Read all about those here: Klaviyo Setup & Strategy For Shopify

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