Cashmerette
A unified catalog that brings together sewing patterns, classes, a blog, and a club.
Cashmerette has built an incredibly loyal community over the last decade with sewing patterns and educational resources designed to help customers fit their curves. When they came back to Aeolidia for a redesign, they needed the site to reflect how much the brand had evolved, especially since launching their membership club. Cashmerette Club was a big success, but their offerings had expanded dramatically, and the catalog needed a complete restructure so both members and non-members could easily discover what was member-only, what was available to everyone, and how to join. Visually, the brand was also ready to shift from a “crafty sewing site” to something more fashion-forward and editorial that highlights the sophisticated designs and thoughtful educational content that sets them apart.
