Cashmerette

cashmerette.com

cashmerette custom shopify website design aeolidia

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Identity
  • Business Cards
  • Secondary Logo

Website:

  • Home Page
  • About Page
  • Workshops Page

Products:

  • Sketchbook Cover

Packaging:

  • Pattern Packaging

Results:

  • Sales are up

Jenny's Problem

When Jenny Rushmore contacted us, she had been blogging about plus size sewing for six years. In late 2015, she started selling patterns, fabrics, and fashion sketchbooks on her website, but her online presence was still very much “blog with a shop,” as she describes it. In order to meet her new business revenue goals, she needed her website to function as a “shop with a blog,” without losing any of the important search traffic she had built up. In addition to prioritizing the e-commerce portion of her website over blog content, she wanted a more sophisticated website design, something that felt more like a clothing brand than a craft website. She also wanted to seamlessly integrate the three separate back end software programs she was using to manage her blog, shop, and online courses.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Identity
  • Business Cards
  • Secondary Logo

Website:

  • Home Page
  • About Page
  • Workshops Page

Products:

  • Sketchbook Cover

Packaging:

  • Pattern Packaging

Results:

  • Sales are up

Our Solutions

We designed a more sophisticated brand for Cashmerette that emphasized clothing, not craftiness. While Jenny’s logo had served her brand well up until this point, Christine felt it needed to be reimagined. She stripped it and all of Cashmerette’s branding of its sewing iconography, and replaced illustrations with bold, bright patterns reflective of fabric patterns for the brand’s print and package design.

We redesigned the Cashmerette website with the new, sophisticated branding, and made the e-commerce portion front-and-center while still hanging on to the blog and its all-important search traffic.

What Our Client Had to Say

We worked with Aeolidia to help continue evolving Cashmerette, from its origins as a home-made one-person blog, to its new status as a professional store focused on selling patterns. Creating a custom template allowed us to have a more polished and frictionless user experience, and add the various features we wanted. The refreshed brand identity work also made it easier for us to have a consistent brand look and feel across all our marketing touchpoints.

Logo

Cashmerette logo design by Christine Castro Hughes

Branding Solutions

We started this project thinking we would design a brand identity around Jenny’s existing logo, which had served as a wonderful launchpad for her brand. But her logo, which incorporated sewing imagery, needed a refresh if she wanted to fully depart from a “crafty” brand image. Christine designed a sophisticated word mark, removing the needle iconography from the logo lettering. The resulting script logo feels polished and reminiscent of sewing without ever having to show a thread or needle.

To keep the Cashmerette brand feeling more like a clothing company and not like a crafty brand, Christine opted against illustrations and instead designed six bold, playful, graphic patterns to be used in print and package design, and Jenny’s business cards.

 

 

Brand Identity

cashmerette brand guidelines

Design by Christine Castro Hughes

Business Cards

cashmerette business cards

Design by Christine Castro Hughes

Secondary Logo

cashmerette secondary logo design

Design by Christine Castro Hughes

Home Page

cashmerette custom shopify website design by aeolidia

Website Solutions

Megan created a more sophisticated website design that made the shop, not the blog, the centerpiece. We created a cohesive design for the blog that matched the look and feel of the main shop site, but we moved the blog to a subdomain. This meant carefully tracking and redirecting content so important Google traffic would not be interrupted.

 

About Page

cashmerette ecommerce about page shopify

Workshops Page

cashmerette custom shopify ecommerce page design workshops

Sketchbook Cover

fashion sketchbook cover design for cashmerette by aeolidia

Product Design by Christine Castro Hughes

Pattern Packaging

Sewing pattern packaging design by Aeolidia

Package Design by Christine Castro Hughes

Switching from a WordPress blog with a shop subdomain to a Shopify shop with a blog subdomain was a really significant (and strategic!) move for Cashmerette. At our 6 month website checkup, we were thrilled to see how successfully and synergistically these two platforms were bringing in organic traffic as intended.

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