Aeolidia to the rescue!
Lisa designs and sells delightful woodland inspired children’s clothing and doll pdf patterns which can be made from recycled materials. She came to us when she was ready to rebrand her business with a new name, professional logo and copywriting, all of which should create the feeling of a lifestyle around the brand.
Aeolidia to the rescue!
We began by brainstorming new business name ideas with Lisa, with the goal that the new name should be, “relaxed, calm and somewhat whimsical/storybookish or botanical/woodland.”
The winning name, Twig & Tale, met these objectives and has a timeless feel. Sarah on our team took the new business name and set out to create a logo and identity which is hand crafted with love, suits patterns and photography showcasing boys and girls designs with a slight lean towards a more unisex style, and is timeless (like the patterns Lisa creates).
Natalia joined in again to write some wonderful, fairytale product descriptions, which draw the customer in to the world of Twig & Tale.
Quick Brand Guide
Our Story page
Twig & Tale is a place where imagination runs wild. Our sewing patterns embrace simple, step-by-step construction and the timeless charm of natural materials.
From my treehouse studio hidden within the New Zealand forest, I draft clothing and toy patterns that capture the essence of childhood storybooks. To me, sewing is a magical journey, full of adventure and the wonderful tales that each material holds. I believe in reusing fabrics when possible and bringing new life to old things, in spending time (sometimes together, sometimes alone) to let the spirit run free.
To me, sewing is not just about creating things, but creating memories. In 2008, a devastating crush injury to my right hand left me unable to perform everyday tasks and hand therapy became my life. Recovery was slow and painstaking, and the day I was finally able to thread a needle felt like a miracle. Though it took me weeks to finish projects that others might whip up in a nap time, the joy of creating something beautiful from such a painful experience empowered me to keep hoping, working, and creating. In 2011 I began selling the little things I so carefully and lovingly crafted during “hand therapy.” Year by year, stitch by stitch, my shop and studio (previously known as Big Little) continue to be a reminder of all things possible.
Twig & Tale is for everyone who shares a love of creativity and an adventurous spirit—beginner sewers especially! It’s a celebration of the innocence of childhood and the wonder of nature. It’s about comfy clothes and warm things like hugs and capes and coats. It’s about handmade, love, and imaginary play—featuring classic, simple patterns that inspire us all to tell a story.
Pixie Pea Coat – Boys & Girls
Winter walks and woodland treasure hunts await as cooler breezes fill the air with excitement. A Pixie Pea Coat is made for days spent ducking under foot-bridges, leaping over logs, and filling pockets with nuts, leaves and memories of their imaginary kingdoms.
Wildflower Embroidery Bundle
The slow, sweet nature of embroidery makes it a thoughtful craft that’s perfect for beginners who want to make something special for loved ones. This collection teaches you the basics of how to embellish your handmade creations with four simple but beautiful wildflower designs: jasmine, violets, dandelions, and daisies. They give any garment a more personalised, heartfelt touch that’ll be cherished forever.
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