![Benzie Design - Shopify website design for craft and felt supplies store.](https://aeolidia.com/wp-content/uploads/2020/05/benzie-design-portfolio-hero-1024x629.png)
![Benzie Design crafting company print collaterals](https://aeolidia.com/wp-content/uploads/2020/05/benzie-print-collaterals.png)
![Benzie Design craft shop logo.](https://aeolidia.com/wp-content/uploads/2020/05/benzie-secondary-logo-reversed-1024x634.png)
![Benzie Design - brand styleguide for craft and felt supplies store.](https://aeolidia.com/wp-content/uploads/2020/05/benzie-qbig.png)
I am so happy to have an updated place for my customers to come, browse + shop! Having a design background myself I have pretty high standards—and wow! You totally met all my expectations. I fall in love with the logo everytime I see it. It’s just beautiful—it’s been fun seeing it come to life through branding!
Renae Bradley
Benzie Design![Benzie Design - headshot of Renae Bradley.](https://aeolidia.com/wp-content/uploads/2020/05/Benzie-Design-Renae-Bradley.jpg)
While conceptualizing the logo, we were inspired by the exciting feeling of making something new with felt. We envisioned a delighted customer tearing open her package, grabbing her favorite pair of scissors, then cutting various pieces and shapes to create her next masterpiece. The result was something crafty but not messy, something unique but friendly. It’s light-hearted and creative, but still legible (which is key when working with a made-up name like Benzie). The logo plays nicely with a rainbow brandmark and a vibrant color palette.
![Benzie Design crafting company logo design](https://aeolidia.com/wp-content/uploads/2020/05/benzie-design-logo-thumbnail.jpg)
![Benzie Design logo for custom Shopify website for crafting store](https://aeolidia.com/wp-content/uploads/2020/05/benzie-logo-stacked.png)
![Benzie Design logo for custom Shopify website for crafting store](https://aeolidia.com/wp-content/uploads/2020/05/benzie-design-logo-2.png)
![Benzie Design crafting company Custom Shopify website design](https://aeolidia.com/wp-content/uploads/2020/05/benzie-design-web-portfolio.png)
Benzie Design was already established in the craft world as a destination for all things felt, but the brand and website were not reflecting the breadth of their inventory or the depth of their crafting expertise. Renae’s top priorities for the new Shopify website were to inspire customers with all the color and rainbow options Benzie offers while also showcasing their amazing project ideas.
![Benzie Design crafting company postcards](https://aeolidia.com/wp-content/uploads/2020/05/benzie-postcard.jpg)