I am so happy to have an updated place for my customers to come, browse + shop! Having a design background myself I have pretty high standards—and wow! You totally met all my expectations. I fall in love with the logo everytime I see it. It’s just beautiful—it’s been fun seeing it come to life through branding!
Renae BradleyBenzie Design
While conceptualizing the logo, we were inspired by the exciting feeling of making something new with felt. We envisioned a delighted customer tearing open her package, grabbing her favorite pair of scissors, then cutting various pieces and shapes to create her next masterpiece. The result was something crafty but not messy, something unique but friendly. It’s light-hearted and creative, but still legible (which is key when working with a made-up name like Benzie). The logo plays nicely with a rainbow brandmark and a vibrant color palette.
Benzie Design was already established in the craft world as a destination for all things felt, but the brand and website were not reflecting the breadth of their inventory or the depth of their crafting expertise. Renae’s top priorities for the new Shopify website were to inspire customers with all the color and rainbow options Benzie offers while also showcasing their amazing project ideas.