Benzie Design Case Study Video

Behind the Scenes With Benzie Design

Go behind the scenes with Aeolidia designer Christine Castro Hughes to discover hidden rainbows, sprinkles of confetti, and find out how colors and fonts were chosen for Benzie Design, a wool felt shop. This is the first logo that we’ve ever seen in an embroidered version, and we think you’ll like it!

View Benzie in our portfolio

Benzie Design embroidered logo

Watch the Video

From business naming to brand strategy to full identity design, including product packaging, we’re here to help you make your business’s outsides match up with its insides. Your brand is the foundation of everything else you’ll do with your business. Want to learn more?

Download our rate sheet

Having a design background myself I have pretty high standards—and wow! You totally met all my expectations. I fall in love with the logo everytime I see it. It’s just beautiful—it’s been fun seeing it come to life through branding!

Renae Bradley

Benzie Design
Renae Bradley of Benzie Design

Before & After

The Benzie Design logo before:

Benzie Design, rebranded by Aeolidia:

See More Behind the Scenes Branding Videos

Whispering Willow

A handmade bath and body shop wanted to elevate their brand. Go behind the scenes of creating patterns, elements, and even a hand drawn typeface.

Go behind the scenes

Sugar + Spruce

The mother and daughter team at Sugar + Spruce rebranded their brick and mortar store. Go behind the scenes of a project that involves a mermaid!

Go behind the scenes

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

Ready now? Get our rate sheet.