While designing this yarn shop brand, we drew color inspiration from the yarn that Knitting Bee carries, expanding the palette to bring in warm + fresh hues that their customers would enjoy. Their new brand color palette is fresh, modern, playful, and fun.
Their new Shopify website maintains the ability to shop by brand, weight, or fiber, while eliminating their previous inconsistencies with product photography and variant images. With so many variants and colorways of yarns available, it was important that we also made it easy to hide sold out items and sold out variants. The item pages also helped to create buyer urgency, showing when only 1 or 2 of a color or variant are left in stock.