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yarn shop branding

Knitting Bee

Yarn store branding for an online knitting shop.

The Challenge

Knitting Bee opened as a brick & mortar shop in 2004, selling top quality yarns from all around the world and offering knitting and crochet classes. In late 2015, they began selling online, specializing in stocking hard-to-find yarns, hand-dyed by independent fiber artists. Their old site lacked personality and didn’t do a great job of telling the story of their unique yarns. The site was also hard to navigate, and made it difficult for the Knitting Bee team to bring high-touch customer service to their online customers.

Our Approach

Knitting Bee needed a new brand identity and website that would better convey their upbeat personality and enthusiasm for high-quality yarns. We designed an updated brand identity that would bring a fresh, fun look to their website, business cards, and email newsletters. We then developed a custom Shopify website that would showcase their beautiful yarns and brand story while offering a better way to shop their many product variants.

yarn shop branding
In this logo design for a yarn shop, the bee icon marries a modern interpretation of a yarn ball (complete with knitting needles for bee antennae) and a bee illustration. For typography, we selected a soft sans-serif typeface that when set in lowercase has an approachable, human quality to it. The typeface has a little quirk to it so the brand doesn’t feel stuffy, while also not overly cutesy.
yarn ball pattern design
Yarn ball branding pattern design for a knitting shop.

While designing this yarn shop brand, we drew color inspiration from the yarn that Knitting Bee carries, expanding the palette to bring in warm + fresh hues that their customers would enjoy. Their new brand color palette is fresh, modern, playful, and fun.

Their new Shopify website maintains the ability to shop by brand, weight, or fiber, while eliminating their previous inconsistencies with product photography and variant images. With so many variants and colorways of yarns available, it was important that we also made it easy to hide sold out items and sold out variants. The item pages also helped to create buyer urgency, showing when only 1 or 2 of a color or variant are left in stock.

website design for a yarn store
Shopify website design for a brick and mortar yarn store.
business card design
Yarn store logo on a business card design.
yarn gauge design
A custom branded yarn gauge design for Knitting Bee’s customers.
knitting bee alternate logo

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