DuckaDilly
Rebranding a fabric shop with a tool-filled site
DuckaDilly is a fabric studio that specializes in selling Liberty Fabrics. For this, our second full redesign project with Lesley, she wanted to take a deeper look at strategy and how to best present the brand to customers and improve sales through a better website experience. She had grown out of her existing brand identity, wanting to move toward a more sophisticated and elegant look. Overall, the goal was a clearer message about who the business is and what to expect from this fabric shop website.