Aeolidia to the rescue!
Rachel is a metalsmith and lapidarist who creates one of kind jewelry and leather-hand carved and stamped accessories.
I want to stand alone and be an independent, professional presence on the internet, when I do art shows, and when I sell my pieces either wholesale or show at an art gallery. I have had a basic oak leaf logo with my name since I started. I need a professional look and I feel like I deserve it.
I want people to feel a connection with my work in a way that it speaks to them. That they feel an emotional connection to the stones I use. It makes them feel special to wear it. That they know that a piece of my jewelry will be the only one out there. A connection to the earth and the world around.
Aeolidia to the rescue!
Sarah took the time to really understand Rachel’s business when creating her new branding.
Before making it to the final design, Rachel talked about what her design meant to her and how she wanted it to represent her jewellery and something I noticed pretty early on was how much of herself Rachel puts into each of her designs.
We talked about icons she liked, feelings she wanted to inspire, the process she goes through picking stones and creating her one-of-a-kind pieces. After the first round of designs I put together, it clicked for both of us that Rachel needed to be PART of her brand, not just in name but in design.
She sent me several of her own hand-written signatures and from there we took a few elements from her first round of designs and matched them with a hand lettered trace of her personal signature. While she liked the idea of using owls / feathers / nature as elements in her brand, we let go of what we thought looked pretty to incorporate more depth behind the icons in her logo. The four triangle icons are the elemental symbols for fire, earth, water and air. These four elements along with Rachel herself create her beautiful products, and in the end, this made her branding a true and meaningful representation of her business.
What Our Client Had to Say
I appreciated the attention to details with my branding. It is a reflection of my individual style and my inspirations that I collect from nature. I commend Sarah for creating the hand lettering for my logo from my own script to make it truly my own mark.
Quick Brand Guide
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