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branding for Joy Laforme

Joy Laforme

Brand strategy, tagline, and brand identity design for an illustrator.

The Challenge

Joy Laforme is a well-established illustrator with an impressive body of artwork. Between high demand from customers and collaborators, she didn’t have time to spend building a brand. Joy felt that her brand identity didn’t properly represent her polished and skillful illustrations. She came to us for help creating an inspiring brand narrative and a charming, trusted brand design.

Our Approach

We began with an in-depth brand audit and strategy consultation to uncover areas of opportunity, customer personas, brand voice, and aesthetic considerations. A carefully crafted tagline and brand identity — complete with logo, fonts, colors, graphics, and patterns — conveys the vibrant, enchanting qualities of Joy’s artwork. Our brand use guide ensures that every element is used to its maximum efficacy.

Logo for Joy Laforme designed by Aeolidia.
A refined type-focused logo takes inspiration from European classics, elevating
the overall visual tone to be one of quality and trust.

Joy Laforme artwork with typographic logo
The logo pairs perfectly with Joy’s whimsical artwork.
Let color delight, tagline for Joy Laforme.
Joy LaForme’s tagline in fanciful script.

branding elements for an artist.
We created a selection of vintage postage inspired stamps that can be used throughout Joy’s packaging.

I do know it can feel like a big investment to do something like this as a small business, especially if you are on your own. I’ve tried to do this on my own in the past and nothing compares to how easy it was working with Aeolidia and how the team was able to really figure out what I needed AND what I wanted. Figuring out what I needed (beyond the ‘want’) was such a key factor in getting my branding right.

Joy Laforme

Joy Laforme
Brand style guide for an artist.
Brand style guide.
custom monogram logo designed for an artist
An elegant brand symbol draws inspiration from subtle floral and
scalloped design details, resulting in an iconic visual mark.
thank you card design - example of branding in use
Thank you cards; an example of branding in use.

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