Aeolidia to the rescue!
Balanced Bites offers wholesome meals to busy professionals and numerous others looking to save time in the kitchen without sacrificing on health or flavor. Owner and New York Times bestselling author Diane Sanfilippo created the brand over a decade ago, and while the company was succeeding, the logo was missing the mark.
I know how the logo should feel, but don’t really have a complete vision of how [the branding and graphic elements] should be.
With a diverse customer base ranging from working singles to young families to retirees, the branding needed to appeal to a wide range of food lovers. Diane wanted a new logo that was iconic, and would pack a serious punch on packaging and swag. A brand identity that is bold, memorable, and “empowers people to make confident decisions in their cooking, food choices, and LIFE!” We love a business owner who knows the power of great branding!
Aeolidia to the rescue!
What Our Client Had to Say
Working with Aeolidia was an absolute pleasure. As a brand owner who was once an art director myself, partnering to revamp my company’s identity and visual assets has been a tricky endeavor for many years. When I found Aeolidia and their work, I knew we’d be a good match. The process was smooth and a lot of fun, too. Bringing our brand to new life this year has been a major win for us as we’ve seen increased identity recognition and overall brand affinity. This change also provided the spark we needed to change-up a lot of what we’ve done in email marketing as well, and our subscribers are loving it. We’re so proud to display our new logo and branding across all of our products, materials, and websites – I’d highly recommend working with Aeolidia to anyone.
To create an identity that would deliver impact, Brand Strategist Ann dug deep into Balanced Bites’ market positioning, ideal customer profiles and brand personality. The resulting identity profile is colorful, fresh, and full of life – just like the company’s much-loved meals. To develop a recognizable identity, Ann collaborated with designer Mike on a style with an organic feel and modern palette and typography.
To bring the identity to life, Mike created the logo concept of a chicken, composed of fruits and veggies, combining for a complete meal. The illustrated style is clean and modern, resulting in a memorable icon that looks stunning in a variety of applications.
Brand Pattern 1
Brand Pattern 2
Social Media Graphics
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