Aeolidia to the rescue!
What We Delivered
Identity:
- Brand Guide
Website:
- Home Page
- Item Page
- Collection Page
- Regimen Guide
Photography:
- Skincare Set
- Moisturizer
- Styled Moisturizers
- Serum Product Shot
- Moisturizer Product Shot
Print:
- Thank You Note
- Product Card
Packaging:
- Mailer Box
- Facial Mist Label
- Box Design
- Brand Stickers
Copywriting:
- Home Page Copy
- Thank You Note Copy
- Mailer Copy
Results:
- Increased website conversion rates
Erica's Problem
Kate Ryan Skincare is a proprietary line of skincare products made with honest, safe, and real ingredients in small batches. Founded in 2012, the company saw an opportunity to fill the gap between natural/organic products and those made with science-backed, anti-aging actives. The brand takes great pride in their formulas, and is firm in their founding principles of transparency and quality ingredients, but their unique story and voice weren’t coming through on their website. From a logistics and functionality standpoint, client Erica Finnan noted that they needed to be able to add content to their site quickly in order to take advantage of flash sales and social media opportunities.
We need to identify our strengths and how we stand out in the very crowded, heavily marketed skincare space to find the consumers looking for products like ours. We feel like we’ve reached a plateau based on our current methodology.
It was clear that Kate Ryan Skincare didn’t need a full makeover; they just needed a breath of fresh air. We came up with a plan that kept their original logo but incorporated small yet effective tweaks to their visual identity and packaging design. This way, we built on their brand recognition while refining the overall messaging.
Aeolidia to the rescue!
What We Delivered
Identity:
- Brand Guide
Website:
- Home Page
- Item Page
- Collection Page
- Regimen Guide
Photography:
- Skincare Set
- Moisturizer
- Styled Moisturizers
- Serum Product Shot
- Moisturizer Product Shot
Print:
- Thank You Note
- Product Card
Packaging:
- Mailer Box
- Facial Mist Label
- Box Design
- Brand Stickers
Copywriting:
- Home Page Copy
- Thank You Note Copy
- Mailer Copy
Results:
- Increased website conversion rates
Our Solutions
In order to re-work the brand, designer Jess Levitz envisioned a clean and purposeful identity that feels sophisticated yet warm and approachable. Painted floral patterns paired with timeless, simple fonts and warm, vibrant accent colors complement the brand’s established geometric mark and handwritten logo. Web designer Do-Hee Kim took a fresh and immersive approach to translating the new branding elements to the KRS’s online shop. White space, warm tones, a few spot illustrations, and subtle load-animations ensure the products are showcased front and center, all while creating a modern, welcoming space.
What Our Client Had to Say
Aeolidia made the arduous task of building a new site one that felt meaningful; we were learning along the way and everything we did together felt like time well spent. It’s amazing how working with experts makes the process easy – they guided us in an organized way through every step of the process. For us it was as simple as checking boxes on the tasks they assigned us but the hard work and heavy lifting was already done on their end.
The best part about Aeolidia – they genuinely care. We could see from the beginning that they truly wanted us to succeed and they invested 110% to make that happen – they believed in us and we so needed that. Even now, we have been live with our new site since January and they still check in and send tips that are so helpful – hey! we saw this and thought of your business. Amazing. You just don’t find that very often.
Overall, the new site is awesome. We have had so many compliments and it just works well! User friendly for customers and seller-friendly – gotta love it! The new branding is beautiful and feels very us. Our customers are loving it!
We highly recommend Aeolidia if you are looking to take your e-commerce store to the next level!
Identity
Branding Solutions
Kate Ryan Skincare’s loyal customers are a diverse audience, ranging in key demographics from a 30-something just starting out in the anti-aging world, to more mature clients looking to care for their aging skin. When working on their branding exploration, Jess sought to create a bridge between both demographics. Minimal designs, floral elements, and a color palette of charcoal black, white, pink, and light grey/silver strike a balance that is feminine and sophisticated with just a dash of whimsy. The new visual identity feels like a natural evolution for the Kate Ryan brand; it’s a fresh start that won’t ostracize current long-time customers.
Website
Website Solutions
Inspired by the clean yet warm aesthetic of the new packaging designed by Jess, Do-Hee created a website that carries this fresh new messaging into an interactive space. The brand’s colors were balanced with white space to create a simple, modern shopping experience that makes it easy for customers to browse the line’s wide range of products. The end result feels contemporary and visually-rich, further emphasizing the sophistication of the brand.
We [now] have a beautiful website that works very well both for us on the business side and most importantly for our customers. There isn’t a day that goes by where we (or our customers) don’t comment – wow, loving the new site!
While the new design accommodates all of KRS’s current needs, Do-Hee was also aware of their goals to continue growing in leaps and bounds in the coming years. The design and functionality of the site is one that’s flexible enough for them to update themselves, but also scalable for the near future.
Before, we had window shoppers: “looks like you have nice products & ingredients and you seem like nice people but I think I’ll continue the search”. Now we are building a whole base of new customers and we have a new confidence in our brand – our website matches the quality in our company and products and people are putting their trust in us – that feels REALLY good!
Photography
Package Design
Copywriting
Home Page Copy
(announcement bar copy)
Free US shipping on all orders $100 and up.
(main header + subhead copy)
LOVE AT FIRST SIGH.
You: In search of a healthy relationship that gives you a fresh, feel-good glow.
Kate Ryan: Here for everything you need.
Shop Skincare >
YOU DESERVE HONEST SKINCARE FOR LIFE
Ingredients with purpose.
We use only the finest, most powerful actives and no fillers, ever. Decluttering is not just for closets.
Potent, safe, and proven.
Our formulas are powered by nature and backed by science so you know they’ll do what they promise.
Goodness, through and through.
Always free of dyes, artificial fragrances, parabens, and harmful chemicals. And 100% cruelty-free.
(collections by skin concerns copy)
IT’S LIKE WE KNOW YOU.
Products for your every want and need.
Neck Firming Collection
for a swoon-worthy décolletage
Combination Skin Cleansers
for reading skin’s mixed signals
Pore Refining Formulas
for smoothing things over beautifully
(customer testimonials)
Word of our results gets around...
(bestseller copy)
MUST-HAVE PRODUCTS, CHOSEN BY YOU.
shop bestsellers >
DMAE Serum
Anti-aging for face and neck
Retinol Evening Renewal Serum
Brightens and firms all over
Complete Daily Moisture
Essential hydration, day and night
Clearly Radiant Enzyme Mask
Gently nourishes dry, damaged skin
(instagram intro)
We see you. We celebrate you.
Join the conversation @KRSKINCARE #MYKATERYAN
(newsletter sign-up)
Loving yourself is a way of life. Get 15% off your first order when you sign up for our exclusive skincare tips and inspiration.
submit email >
Thank You Note Copy
INSIDE:
Big, beautiful thanks
for choosing Kate Ryan Skincare.
This box is filled with products made with only the finest proven ingredients—and nothing extra. Shouldn’t every day be this blissfully simple?
Take good care and enjoy!
Always,
Bev & Erica
BACK:
Share Your Glow
We see you, we celebrate you.
Show us how you’re using Kate Ryan Skincare in your life!
@KRSKINCARE #MYKATERYAN
Mailer Copy
READY TO GET GLOWING?
Everything in this box was made to be good to you:
Ingredients your skin was born to love, and the proven formulas to keep it feeling wonderful, again and again.
So go on and indulge. Your new products are more than a skincare routine—they’re a self-care way of life. Thanks for letting us be a part of your fresh start.
Results
The results of the redesign go beyond the beautiful new look and improved functionality. The new, higher website conversion rates are stunning, too!
- The overall conversion rate is 3%, which is above average and 220% higher than previous year!
- The mobile conversion rate is 430% higher!
- The bounce rate went down 24%.
- All engagement rate metrics are better across the board: pages per session, session duration, and bounce rate.
- Revenue is up 181%!
Solid evidence that the Shopify site is working significantly better than their previous one.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.