Aeolidia to the rescue!
Julia and Wayne's Problem
Whispering Willow is a handcrafted, natural apothecary product line that prides itself on being sustainable, natural, and beautiful.
Owners Julia and Wayne have been in business since 2010 but came to us after realizing how crowded the market is becoming. They understand that offering products that are sustainable and natural is no longer enough in the current crowded marketplace, and they wanted to elevate their brand.
Julia had been doing all of the company’s design work since they started, and while she was doing a great job at DIY design, they knew it was time to call in professionals. They wanted to ensure a simple, clean, and cohesive design that would be consistent throughout their brand touch-points, including their product packaging, printed collateral, and digital communications.
Aeolidia to the rescue!
Whispering Willow came to us ready to elevate their brand. They told us:
“Currently, we’re not sure our brand evokes a feeling of any kind, but we would like people who engage with our brand to feel conscientious, uplifted, and confident when making a decision to purchase and use Whispering Willow products. We want to make using our products everyday an experience.”
Our designer Jess Levitz worked with them to create an updated brand identity and packaging that is warm, kind, and approachable with a hint of whimsy. She developed a new hand-drawn logo and custom hand-lettered font, as well as an email newsletter template, new business cards and postcards, and packaging designs for their salves, soaps, lip balm, and gift box.
What Our Client Had to Say
We were impressed and pleased with the quality of the work and the efficiency of the process. The use of Basecamp was such a boon as it kept the entire project neat, clean, and well-organised. It would be tough to have made our project experience any better.
For the logo, designer Jess was inspired to create a hand-drawn style tree and logotype that has an organic yet clean quality. For the willow tree, she created a simplified version of a weeping willow that felt warm and inviting but also clean and modern.
Her hand drawn willow icon is symmetrical and beautiful, with the leaves surrounding the trunk evoking the feeling of a warm embrace. The thin line style is delicate and has a “whisper” feel in its gentle curves and little leaves.
The tree is paired with hand-lettering that features a san-serif style and a script style. The differing typography styles bring more emphasis and interest to the custom hand-lettered font Jess created for the logo, and they create a nice sense of balance for the full logo.
The lettering style is thin and clean but contains an organic and warm quality through the imperfections in the letterforms. This logo feels like a natural evolution for Whispering Willow’s brand; it still possesses all the warmth and whimsy of their previous logo but with an updated and refined look that will speak to their target audience, now and in the future.
Quick Brand Guide
Bath Salt and Soap
“We announced our rebrand at the very end of a year and launched the new branding in January. Our sales for the rebrand year grew 40%+ over the prior year. It is hard for us to separate how much of our growth during that time was due strictly to the rebrand as we were steadily delving into the wholesale market; however, our typical growth had been around 20% year over year. With that in mind, we feel confident that the rebrand played a significant role in our success.” -Julia & Wayne
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