Aeolidia to the rescue!
After pouring her heart into a handcrafted jewelry collection, Lindsey found herself struggling with the Cajun Heritage brand identity and how to best tell her story. She felt that this project was far too important to tackle on her own and just “wing it.”
I would like people to feel empowered and inspired when they see my new branding. I want them to feel like they can be who they are, and celebrate where they came from without any hesitation or doubt.
Aeolidia to the rescue!
Lindsey had a focused set of goals when it came to her brand identity. She wanted us to design a look that can appeal to women that have a chic-boho style, showcase her traditional Louisiana culture in a new and unique way, stay true to an organic feel and spirit, and bring in her made-by-hand philosophy. Jess describes how she landed on the perfect design:
When sketching for your logo I kept coming back to the idea of representing the Fleur-de-lis in a new way that captured the spirit of your bohemian-rustic style. I sketched out many ideas and came to this wreath style conclusion that has the essence of the symbol, but feels unique and organic. The brand mark truly captures your Louisiana heritage while adding a fresh and original take to a traditional symbol.
I paired the Fleur with a hand-lettered script that feels more relaxed and bohemian but still elegant. The script was inspired by modern rustic calligraphy. It has a “signature” quality that gives the logo that personable feel and truly represents your “made by hand” business and philosophy. To ground the logo and add that hint of the traditional, I included an all-caps stately serif font for “collection”. The serif font helps to enhance the elegance while still possessing a bit of that rustic-vintage vibe that your audience will love.
What Our Client Had to Say
I got the “THATS IT!” feeling the second I saw the first option with the wreath!! LOVE LOVE LOVE IT!!
Quick brand guide
Thank you cards
A style so personal it reminds you of home.
Inspired by our southern Louisiana roots, Cajun Heritage Collection is a celebration of how we’re all connected: vibrant and unique gems coming together to create a beautiful whole. We hope our handcrafted pieces inspire you to embrace your unique culture—and those all around you—wherever life may take you.
At the heart of every piece of jewelry, there’s something worth treasuring. Heirlooms are priceless not because of what they’re worth but because of their family history. A custom piece gifted to a special someone captures their unique spirit. An adored necklace serves as a reminder to embrace the beauty in the world and find ways to make it yours.
Inspired by our southern Louisiana roots, we create jewelry that celebrates how we’re all connected. Using semi-precious gemstones and gold-filled beads, we craft each piece by hand, inviting you to shop our unique collection or customize individual pieces to your taste. The results are lovingly-made pieces that work just as easily with your blue jeans as they do with your grandmother’s vintage jewelry. They remind us to always embrace discovery and adventure, tradition and culture. As we learn and grow together we hope that you celebrate who you are, and always keep home close to your heart… no matter where life takes you.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.