Aeolidia to the rescue!
After pouring her heart into a handcrafted jewelry collection, Lindsey found herself struggling with the Cajun Heritage brand identity and how to best tell her story. She felt that this project was far too important to tackle on her own and just “wing it.”
I would like people to feel empowered and inspired when they see my new branding. I want them to feel like they can be who they are, and celebrate where they came from without any hesitation or doubt.
Aeolidia to the rescue!
Lindsey had a focused set of goals when it came to her brand identity. She wanted us to design a look that can appeal to women that have a chic-boho style, showcase her traditional Louisiana culture in a new and unique way, stay true to an organic feel and spirit, and bring in her made-by-hand philosophy.
What Our Client Had to Say
I first discovered Aeolidia while listening to a podcast that had a guest speaker; Arianne Foulks. I visited Aeolidia.com as soon as the podcast was over, and I just knew that they were going to be the answer to my current struggle – defining my brand identity and designing my logo.
I particularly loved the fact that Aeolidia only worked with makers. I also loved how they were so organized. They had every stage and step of my project scheduled before we even began. Their professionalism and organization was very comforting and reassuring. My initial consultation over the phone with Samantha gave me the clarity and piece of mind that I needed. I knew I needed help if I wanted to grow my business, and I knew I would be in good hands if I worked with Aeolidia.
Sam did an amazing job being the glue that held my entire project together. The marketing consultation with Caroline was invaluable. She helped me define my ideal customer and established our mission statement. She unknowingly came up with my business tagline; something that was not planned but I am so grateful for. Natalia wrote the most amazing copy for my About Page. I still get excited and re-energized every time I read it! Her copy gave meaning and emotion to my brand. One of my project goals was that I wanted my customers to connect with my brand and be inspired after they visited my website. Thanks to Natalia, I think we have accomplished that goal.
My designer, Jess, was truly magical. She delivered exactly what I envisioned, and then some! She just “got” me from the very beginning. It was like she took everything I pictured in my head, and was able to make it a reality. She was reassuring when I was hesitant during the design phase. She graciously accommodated every request that I made. I really appreciated how she designed with my ideal customer in mind. She not only gave life to my brand, she inspired me to grow my business far beyond what I imaged. She helped me envision my brand on a much larger scale.
I am so much more confident in my brand thanks to the design work and guidance I received from Aeolidia! I feel more equipped to communicate who I am as a business and now have the confidence to reach out to editors and potential wholesale accounts in my field. Aeolidia is definitely the dream team that I was looking for. Thanks to them, I not only feel professional, I also LOOK professional.
I am so grateful for all the time and energy put into my project by the entire Aeolidia team. I truly appreciate everything they have done for me and my new business! I could not be happier with the final results and the overall branding experience! Everyone was so encouraging, excellent communicators, and delivered beyond my expectations! I can’t wait to work with them on future projects. To any business that needs help establishing their brand identity or logo: I would highly recommend Aeolidia! It is 100% worth the investment, and I promise you will not be disappointed!
Jess describes how she landed on the perfect design:
When sketching for your logo I kept coming back to the idea of representing the Fleur-de-lis in a new way that captured the spirit of your bohemian-rustic style. I sketched out many ideas and came to this wreath style conclusion that has the essence of the symbol, but feels unique and organic. The brand mark truly captures your Louisiana heritage while adding a fresh and original take to a traditional symbol.
I paired the Fleur with a hand-lettered script that feels more relaxed and bohemian but still elegant. The script was inspired by modern rustic calligraphy. It has a “signature” quality that gives the logo that personable feel and truly represents your “made by hand” business and philosophy. To ground the logo and add that hint of the traditional, I included an all-caps stately serif font for “collection”. The serif font helps to enhance the elegance while still possessing a bit of that rustic-vintage vibe that your audience will love.
Quick brand guide
Thank you cards
A style so personal it reminds you of home.
Inspired by our southern Louisiana roots, Cajun Heritage Collection is a celebration of how we’re all connected: vibrant and unique gems coming together to create a beautiful whole. We hope our handcrafted pieces inspire you to embrace your unique culture—and those all around you—wherever life may take you.
At the heart of every piece of jewelry, there’s something worth treasuring. Heirlooms are priceless not because of what they’re worth but because of their family history. A custom piece gifted to a special someone captures their unique spirit. An adored necklace serves as a reminder to embrace the beauty in the world and find ways to make it yours.
Inspired by our southern Louisiana roots, we create jewelry that celebrates how we’re all connected. Using semi-precious gemstones and gold-filled beads, we craft each piece by hand, inviting you to shop our unique collection or customize individual pieces to your taste. The results are lovingly-made pieces that work just as easily with your blue jeans as they do with your grandmother’s vintage jewelry. They remind us to always embrace discovery and adventure, tradition and culture. As we learn and grow together we hope that you celebrate who you are, and always keep home close to your heart… no matter where life takes you.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.