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Brand Strategy

Joy Laforme

Brand strategy, tagline, and brand identity design for an illustrator.

Joy Laforme is a well-established illustrator with an impressive body of artwork. Between high demand from customers and collaborators, she didn't have time to spend building a brand. Joy felt that her brand identity didn't properly represent her polished and skillful illustrations. She came to us for help creating an inspiring brand narrative and a charming, trusted brand design.

Brand Strategy Services

Having a crystal clear brand strategy not only gives you more clarity and focus—it empowers you to drive your brand forward with a unique understanding of your goals, your customers, and your brand’s place within your niche. We’ll help develop your brand’s vision, values, and voice before we figure out how it should look. We can help in many ways, including:

  • Competitive analysis
  • Customer personas (& why they matter)
  • Brand personality
  • Your area of opportunity
  • Brand values and storyline
  • Visual inspiration direction

We are passionate about brand strategy and love sharing our knowledge on this topic. Learn all about brand strategy here, and watch a behind the scenes webinar about our brand strategy projects, and learn how to attract your dream customer.

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

Want to learn more? See our services.