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Brand strategy and design for an online stationery and lifestyle company

Goldmine & Coco

Brand strategy and design for an online lifestyle company.

The Challenge

Goldmine & Coco is an online stationery and lifestyle brand that sprinkles planners, accessories, and apparel with Black Girl Magic so customers can make a powerful statement and plan for success. They’re seeking to disrupt the stationery industry and asked for our help to design an edgy and sophisticated brand with high quality products.

Our Approach

We worked closely with Felicia of Goldmine & Coco to bring her vision to life. All aspects of the brand identity exude luxury, from the rich colors to the gem imagery used throughout. Featuring hand-drawn images of everyday African-American women, customers can see themselves in the products and then use them to achieve their goals.

Brand design guide for a Black-owned planner & stationery company.
An assortment of Goldmine & Coco products. Hero shot photography by Aeolidia.
Goldmine & Coco’s mission of empowerment is at the forefront of everything they do.

Aeolidia was so thorough. They’ve helped me realize that what I thought was possible in my head can be made real.

Felicia Jarrell

Goldmine & Coco
Felicia Jarrell
Pencil case packaging design with luxe gold details.
Bright and clear photos showcase the products. Product photography by Aeolidia.
Tissue paper design.
Printed thank you card design.
Styled product shot by Aeolidia.
Packaging tape design featuring a custom gemstone pattern.

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