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Shopify website for Paper Mundi, an art prints shop.

Paper Mundi

Custom Website & Brand Identity for a Travel-inspired Art Prints Shop

The Challenge

Paper Mundi is a travel-inspired illustrator that was experiencing growing pains in their business and was ready to move beyond Etsy to a new, custom Shopify website. They were looking for a high level of functionality and the ability to offer clients a simple way to order customizable products.

Our Approach

We created a bespoke design with lots of custom functionality including: a lookbook, mobile-friendly home page scrollers, advanced blog features, optimized navigation including shop by room, feature/benefits bar, customizable products, and an engaging about page.

New business name and branding for Paper Mundi, an art prints shop.
We developed a new business name and brand identity to convey the whimsical, sophisticated, and vintage feeling of the brand.
Examples of Paper Mundi’s new branding in use as vintage-inspired postcards.
Examples of Paper Mundi’s new branding in use as travel-themed business cards.

Brand collateral
Examples of Paper Mundi’s new branding in use applied to marketing collateral.
custom illustrations for Paper Mundi
custom icons for Paper Mundi
We designed a variety of custom icons.
custom icons for Paper Mundi

mobile optimized shopping for Paper Mundi, an art prints shop
Paper Mundi’s custom Shopify website is optimized for mobile viewing — and shopping!
Paper Mundi case study: we're swooning over this shoppable lookbook!

This custom lookbook is such a unique addition to an ecommerce website and the hotspots make for a delightful shopping experience. The “Shop by Room” categories are not only a fun way for customers to navigate the site, but a powerful use of SEO data as well.

Paper Mundi offers a bevy of customization options for their art prints, which posed a unique challenge for us in creating their product listings. The custom product page design includes all the functionality needed for highly customizable products.

Paper Mundi - custom ecommerce website for a fine artist. Example of a customizable product listing.
Ecommerce website case study for a travel-inspired illustrator. Here's a peek at the custom about page.

We added a timeline to Paper Mundi’s About Page showing all the major highlights of the business, illustrated by the designers behind the brand. Custom watercolor details were integrated throughout the website for a cohesive feel.

custom branded packaging designed for an art prints shop
We created on-brand details throughout the customer journey to help convey the brand’s story and create an exceptional experience.

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

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