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Always Fits Custom Shopify Plus website design

Always Fits

Custom Shopify Plus website & rebrand for a wildly popular Instagrammer.

The Challenge

Always Fits offers a unique blend of pop culture, nostalgia, and swear-y fun. Boasting over 400 press mentions (!), hundreds of thousands of customers, and an engaged 100k+ social media following, owner Ashley wanted a website that was as successful as their Instagram account. Always Fits was looking for a major home page facelift, branding that suited the company’s standout spirit, and a smoothly-functional website that made shopping a breeze.

Our Approach

Always Fits came to Aeolidia wanting a home page that wowed. We delivered a logo that ‘fit’ just right, a brand guide, and hand-illustrated graphic elements. The new branding was utilized to create a custom website as unique as the Always Fits product inventory. Sassy, hilarious copy was crafted to deliver pages with serious impact. To address the challenge of converting fans into customers, we created a beautiful and flexible email newsletter design.

Custom home page design for a Shopify Plus website
Always Fits home page design screams “Fun!”

We love our new logo. It feels very “us”. We appreciate that it’s not a full 180 flip from our old logo, but that it’s much more personalized and unique.

Our press page doubled as our historical database of all press mentions, but because there were hundreds spanning nearly a decade, it had become a hassle to manage. Iran implemented a genius system that stores the magazine’s logo for reuse which was a real time-saver.

We are obsessed with the new website design. It was really fun watching the way Jessica’s colorful guidelines and Natalia’s cheery copy and Do-Hee’s unique designs have come together.  It was hard to wait for the site to be live!

Ashley Judge

Always Fits
Ashley Judge, owner of Always Fits and Aeolidia client
Custom icons for a fun shopping experience
Custom icons cross-link to related products with on-brand themes like “sweary” and “nostalgia.”
we set up tiered volume discounts for Always Fits custom Shopify Plus site
We set up tiered volume discounts and found the best way to present the information.
custom email teaser for a fun ecommerce site
A custom email teaser helps convert social media fans into repeat customers.
We accomplished a technical tour de force setting up Always Fits' about page; with over 400 mentions it's basically a database!
With 400+ press mentions, the press page was built as a dynamic database of articles.
Custom Shopify Plus about page
The Always Fits about page features personality-packed copy and impressive stats, to boot!
Brand style guide for Always Fits
Always Fits brand style guide perfectly captures the 90’s vibe.
custom illustrations for Always Fits
Custom illustrations.
mobile view of custom illustrations in
Mobile view of illustrations in use.
Custom packing tape for Always Fits designed by Aeolidia
Branded packing tape.
Custom printed package inserts for Always Fits
Custom printed package inserts.

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

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