Always Fits

alwaysfits.com

Always Fits Web mockup

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Guide
  • Logo Seal
  • Monogram
  • Heart Pattern
  • Rainbow Pattern

Website:

  • Home Page
  • About Page
  • Item Page
  • Collection Page
  • Press Page
  • Contact Page
  • 404 Page

Print:

  • Package Insert

Copywriting:

  • Home Page Copy
  • About Page Copy

Client's Problem

Always Fits offers a unique of pop culture, nostalgia, and swear-y fun. Boasting over 400 press mentions (!), hundreds of thousands of customers, and an engaged 100k+ social media following, owner Ashley wanted a website that was as successful as their Instagram account.

I’d love help marrying our IG vibe with our website. We have such success on IG engaging with our customers- we have great fans that comment and chat and engage and shop. How do we bring that over?

Always Fits was looking for a major home page facelift, branding that suited the company’s standout spirit, and a smoothly-functional website that made it a breeze for customers to shop.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Guide
  • Logo Seal
  • Monogram
  • Heart Pattern
  • Rainbow Pattern

Website:

  • Home Page
  • About Page
  • Item Page
  • Collection Page
  • Press Page
  • Contact Page
  • 404 Page

Print:

  • Package Insert

Copywriting:

  • Home Page Copy
  • About Page Copy

Our Solutions

Always Fits came to Aeolidia wanting a home page that wowed. They had an existing logo that was working well, and they weren’t sure they needed a new one… unless it was absolutely awesome. Designer Jess delivered a logo that ‘fit’ just right, as well as created a spot-on brand guide complete with hand-illustrated graphic elements. Designer Do-Hee utilized the new logo and illustrations to create a custom website design as unique as the Always Fits product inventory. Copywriter Natalia developed sassy and hilarious copy to deliver pages with serious impact. To address the challenge of converting Always Fits’ large social media fans to returning customers, Do-Hee designed a beautiful and flexible email newsletter design that the audience is sure to love. The final result is a total package built for success.

What Our Client Had to Say

We love our new logo. It feels very “us”. We appreciate that it’s not a full 180 flip from our old logo, but that it’s much more personalized and unique.

Our press page doubled as our historical database of all press mentions, but because there were hundreds spanning nearly a decade, it had become a hassle to manage. Iran implemented a genius system that stores the magazine’s logo for reuse which was a real time-saver.

We are obsessed with the new website design. It was really fun watching the way Jessica’s colorful guidelines and Natalia’s cheery copy and Do-Hee’s unique designs have come together.  It was hard to wait for the site to be live!

Logo

Always Fits logo design by Jess Levitz

Branding Solutions

Always Fits caters to the customer that fondly remembers the 80’s and 90’s. It’s a demographic that loves a bit of fun with whole lot of color, but isn’t drawn to graphic elements that skew too young. It was a delicate balance that Designer Jess was eager to tackle.

Jess delivered a fresh logo with a heart-dotted-i that perfectly captures the 90’s style. By creating horizontal, stacked, icon, and monogram logo touch points, the graphic elements are flexible for use across the site and social media, while remaining cohesive. Jess used a neon rainbow color palette, rainbow and heart patterns, and hand-drawn doodles to create a complete brand guide that delivers just the right feel for the company.

Brand Guide

Design by Jess Levitz

Logo Seal

Design by Jess Levitz

Monogram

Heart Pattern

Illustration by Jess Levitz

Rainbow Pattern

Illustration by Jess Levitz

Home Page

Always Fits home page design by Do-Hee Kim

Website Solutions

Always Fits came to the project with stunning product photography and punchy product descriptions that were connecting with customers. But their home page and overall design were in need of a total revamp. Designer Do-Hee’s directive was to deliver some “really out of the box creativity on the home page design.”

To achieve the look Always Fits desired, Do-Hee created a custom design that utilized bold colorblocking, Jess’s drawn illustrations, and tasteful amounts of rainbow that screamed ‘fun’, but not ‘overwhelming’. Thoughtful design details permeate the site, down to the movements on the About Page, where Do-Hee added “subtle fade-in animations for the content that add yet another layer of personality and interest.”

Because a high proportion of customers come to the site through mobile, mobile responsiveness and easy browsing was a top priority. The result? Smooth shopping and plenty of spunk.

About Page

Always Fits site page design by Do-Hee Kim

Item Page

Always Fits site page design by Do-Hee Kim

Collection Page

Always Fits site page design by Do-Hee Kim

Press Page

Always Fits site page design by Do-Hee Kim

Contact Page

Always Fits site page design by Do-Hee Kim

404 Page

Always Fits site page design by Do-Hee Kim

Package Insert

Always Fits print design by Jess Levitz

Home Page Copy

subtitle: Finally a Shop
feature: For People who Give AF

shop now >

alt:
The Perfect Gifts
For the People Who Get It

shop now >

intro title & blurb:

Hard to define. Easy to <3.
AlwaysFits.com is a gift shop for people of a certain charm. We evoke giggles and private jokes. Sometimes we say bad words. We crush hard on the 80’s, 90’s and 00’s. Honestly, we’re just here to make gift-giving fun.

collections & product sections:

Fresh AF Gifts

No More Boring Gifts
The re-gifting zone is our nightmare. Yours, too? Find a gift they’d never dream of letting go.

Funny Dish Towels
A little spicy, a little saucy, a little kitsch-eny.

You Know You’re Thinking It
Fowl Language Bird Coffee Mug

Statement Socks
Sure, they’ll get lost in the dryer one day. But at least they’ll have said something.

Testimonials

More, more, more.

Everything is awesome.
Seriously, take your pick.
browse all gifts >

Sometimes we send emails.
Sign up for our newsletter and get 15% off your first order.

We’ll trade you:
Your email in exchange for 15% off.
submit >

About Page Copy

Main header:
A hodge-podge of charm since 2010.

body copy:
Hello, hi. Welcome!

We’re so glad you found us. We’re a unique shop full of super cute things meant to make you smile, feel good, and create memories with every gift.

Our collection is a little all over the place but never random—it’s heartfelt and frank, sweet and sweary. Sometimes we get nostalgic because we’re modern gals with old souls. Sometimes we get lost in our love for nanas and their fancy bowls filled with ribbon candy.

Come in, get comfy. We have just the thing you didn’t know you were looking for.

Our Story

Based just north of Boston, MA, we’ve been around since 2010, but I (Hi! Wave emoji! It’s me –> Ashley, head gal at AlwaysFits.com) have been curating treasures since the 80s and 90s. As a kid, my most prized possession was my folder of clippings from my mom’s magazines.

This shop is those clipped and colorful dreams…all growned up for your gift-giving glee!

XoXO,
Ashley and the AlwaysFits.com Team

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