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Lee Brevard website designed by Aeolidia

Lee Brevard

Revitalizing an iconic brand for ecommerce success.

The Challenge

Since 1979, Lee Brevard has designed and manufactured their high-end line of jewelry with exquisite materials and a laid back attitude. With a time-tested legacy as a trailblazing brand, their team came to us to bridge the gap between their iconic status and a website that was creating a growth-limiting perception. It was time for their site to reflect the soulful, strong willed, rock ‘n’ roll attitude that defines their jewelry line. They chose Aeolidia to be a strategic partner for this much-needed brand alignment.

Our Approach

We captured the essence of Lee Brevard’s aesthetic by filling in the holes in their brand strategy and identity design, and by crafting a tagline meant to resonate with their particular audience. Leveraging a premium Shopify theme, we blended captivating design with intuitive functionality to engage visitors. Our approach included comprehensive app integrations, SEO, and email marketing strategy, which provided Lee Brevard with essential tools and a strong foundation to excel with ecommerce.

Lee Brevard homepage
Homepage design for Lee Brevard.
Branding for a jewelry brand.
Lee Brevard came to us with the primary logo and we built upon that, designing elements and additional marks.
brand style guide for Lee Brevard
Brand guide for Lee Brevard. Like the jewelry itself that looks best when mixed, matched, and layered, we sourced fonts and created brand elements that can be used together throughout their marketing.
tagline for an edgy jewelry brand

Tagline for Lee Brevard: Sparking Revolution Since 1979.

The brand logo seal compliments the edgy vibe of the brand’s editorial photography.

brand logo seal
Shopify website for Lee Brevard

The mobile-optimized website conveys the brand’s unique creative vision.

The custom About page delves into the brand’s legacy.

custom about page design
blog design for Lee Brevard

Lee Brevard’s blog is a peek behind the scenes — revealing the moments when their iconic pieces steal the spotlight in movies and TV shows. The grid of Polaroids captures the vibe perfectly.

custom email newsletter template design for Lee Brevard
Custom email newsletter template design for Lee Brevard.

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