Rainbow Vision

Customized website, branding, and photography for a retro-inspired stationery brand.

The Challenge

Rainbow Vision creates print goods with bold and retro-inspired original artwork made especially for the creative and inquisitive person. Leela came to us with the challenge of designing playful branding that’s intriguing, but also stands the test of time. In addition, she wanted a website that is user-friendly, fun to use, and memorable with a higher conversion rate and increase in retail sales revenue.

Our Approach

We began by designing a logo with bold, wavy letters that embody the mystical spirit of Rainbow Vision. For the website, we were inspired to create a playful shopping experience that sparks curiosity and keeps customers scrolling. Details like vintage-inspired photography and a spectrum of colors introduce the brand’s personality, while also creating organization and an easy-to-browse space.

Our Roles

Bold and colorful style guide for a retro-inspired stationery brand.

Rainbow Vision homepage — Shopify theme customization for a stationery and planner brand.

Working with Aeolidia has been a complete game changer for our Shopify store. The process was detailed and methodical, and I have already seen a huge difference just 1 month post launch. After years of creating my own websites, including several Shopify sites, I was finally ready to hand over the task to experts so that they could fill in all the blanks that I was missing and create a site that was truly user friendly and able to help my brand grow. I highly recommend Aeolidia if you are ready to invest in the next big growth step for your brand!

Leela Hoehn

Rainbow Vision

Leela Hoehn, Founder & Creative Director of The Rainbow Vision

Rainbow Vision product page that outlines features and enefits

The Rainbow Vision planners feature more than just calendars and to-dos; they offer many tools on how to keep focused on what’s most important to you. We created a custom page that outlines all the planners’ features and details.

Product pages feature a Buy More & Save discount feature. This incentive encourages customers to add more items to their shopping carts.