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Customized website, branding, and photography for a retro-inspired stationery and gift brand

Rainbow Vision

Customized website, branding, and photography for a retro-inspired stationery brand.

The Challenge

Rainbow Vision creates print goods with bold and retro-inspired original artwork made especially for the creative and inquisitive person. Leela came to us with the challenge of designing playful branding that’s intriguing, but also stands the test of time. In addition, she wanted a website that is user friendly, fun to use, and memorable with a higher conversion rate and increase in retail sales revenue.

Our Approach

We began by designing a logo with bold, wavy letters that embody the mystical spirit of Rainbow Vision. For the website, we were inspired to create a playful shopping experience that sparks curiosity and keeps customers scrolling. Details like vintage-inspired photography and a spectrum of colors introduce the brand’s personality, while also creating organization and an easy-to-browse space.

Bold and colorful style guide for a retro-inspired stationery brand.
Vintage-inspired photography with lots of texture, color, and retro props.

Working with Aeolidia has been a complete game changer for our Shopify store. The process was detailed and methodical, and I have already seen a huge difference just 1 month post launch. After years of creating my own websites, including several Shopify sites, I was finally ready to hand over the task to experts so that they could fill in all the blanks that I was missing and create a site that was truly user friendly and able to help my brand grow. I highly recommend Aeolidia if you are ready to invest in the next big growth step for your brand!

Leela Hoehn

Rainbow Vision
Leela Hoehn
Illustrations and icons in a hand-drawn style for a paper goods shop.
Logo design for a planner brand.
Additional logo graphic to expand brand identity.
Gold foil makes the logo pop.

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

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