Book Review: Recipe For Press

Businessy book review

Recipe For PressRecipe For Press, by Amy Flurry, is a DIY guide to getting publicity for your small business.

This is a great overview of how to pitch your story to receive press, especially from magazines and blogs. I was hoping for more information on how a service-based business could work to get press, but found most of the advice geared towards product-based businesses. Many of the tips could certainly be applied to any business type, but if you run a small, creative, product-based business, this book is aimed right at you!

If you are new to PR and are wondering how to get a start doing this work for yourself, this book should be a wonderful resource. More advanced readers will find it too basic. Amy shows that doing your own publicity is a lot of work, but that it can save a lot of money and give great results.

The book could have spent more time with an editor, as there were a few typos, and a couple of photos that look as if they were blown up from smaller versions and became blurry as a result, however, these things don’t detract from the value of the advice. There are some case studies of interesting small businesses that are fun to read and that show creative ways to get your business featured in books and online.

It’s easy to get caught up inside your business, without thinking of how to phrase the benefits of your product to your customer, and this book will help you see things from an editor’s (or customer’s) viewpoint, and help you perfect your pitch to be irresistible to an editor. The book provides an overview of photography, marketing materials, strategy, blogging, samples and giveaways, as well as helping you with the who, how, and when of contacting editors about your business.

Win a copy of the book!

Win a copy of the book

I have read my copy of this book very lightly and gently, and would love to give it away to one of our readers! To be eligible to win, please post a comment with either a tip or a question about getting press for your business. A winner will be chosen randomly on Friday, July 19.

UPDATE: the contest is over, and Brittany from the Home Ground has won! Brittany, I’ll be in touch about where to send the book.

About the Author

Arianne Foulks is a popular educator and small business enthusiast. As a champion for creative brands, she has a 15+ year reputation for thoughtful redesigns that help businesses level up. She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. She is raising boys, will walk any distance, always has a pile of novels by her bed, and was once bitten by an elephant seal.

View more articles written by Arianne >

  1. I would love to win a copy of the book. I’ve found that great product photography, a steady schedule for submitting work and SEO geared towards the latest trends are great tools for getting press.

  2. wondering if this book is a guide to mostly getting free press or paid (like submitting samples to blog writers or boosting Facebook posts)? Would love to win a copy to take a look! :)

  3. Amanda N. says,

    Hello! Thank you for this great review, I am unfamiliar with this book, but it sounds practical. So this might be a dumb question, but at what point in starting a business do you think it’s useful to begin PR work? I am beginning a design/paper goods business (very slowly, but surely), and it seems like a business maybe needs to be at some kind of threshold before reaching out for publicity, or is it something that could be done right from the beginning?

    • Hi Amanda! Resident Aeolidia PR helper, Jena, here. I think it’s great to start getting the word out about your shop right in the beginning! To be successful, you’ll want to open the shop with the best products you can offer, the best photos possible, cohesive branding and an online presence that tells a great story anyway… and in that case, you’re already ready to start doing PR from the start! If you build it, they will come, but only if you get the word out about it. :) I suggest to start planning your PR/marketing/advertising strategy right from the beginning as you plan the rest of your biz goals. Good luck and let us know if you have anymore questions!

      • Amanda N. says,

        Thank you, Jena! Very helpful advice, I appreciate it. :)

  4. Thanks so much for the review. I would be curious to know/read how much time and investment would it be prudent for a truly fledgling business to make to grow? At the moment I’m just focused on making product so that I have something to promote but once I hit a good amount I’m confused as to what the next step should be.

    • Hi, Aeolidia PR helper-outer Jena, here- my two cents is that for as much time and investment as you put into your DIY PR campaign, you’ll get that much benefit out of it. The fledgling stage is the perfect time to start getting the word out so you can grow the business into one that can fly with ease. Once you have the products, and a vehicle to sell them on, you’re ready to start promoting! I’d start with dedicating 3-5 hours a week (or more, if you can!) to research media that might be right for you, learn more about what next steps to take and how to pitch them, to interact on social media, plan your blog’s editorial calendar, start hatching plans… all of it is marketing and all of it is energy that’s going to help you down the road, so the more you can give it now, the further it will get you! Good luck and let us know if you have anymore Qs.

  5. Hollie says,

    Thank you for the review! It sounds intriguing. What I’d like to know is at what point should a business begin PR? I have yet to launch my business, but it does seem like a good idea to hype it up even before I launch. That’s PR right?

    Thank you for the opportunity to win.

    • Hi Hollie- I answered your question further in Amanda’s comment above, but I say- right in the beginning, yes! Hype it up before you launch, exactly! If you’re ready to launch, you’re ready to do PR. Good luck!

  6. Thanks for the review and I would look forward to reading the book. My question is do companies really pay attention to products not sent to them by a professional PR firm?

    • Hi Bee, Jena, PR/marketing consultant with Aeolidia here :) I wanted to pop in to tell you, yes they absolutely do! In fact a lot of editors actually prefer it, bloggers especially. You can definitely secure awesome press in magazines and blogs and even tv without a PR firm, as long as you know the right steps. I’m sure this book would help- good luck! And I’m here at Aeolidia too if you need any personal advice.

  7. I’m so glad you posted this review, I’ve had this book on my wish list for a while but wasn’t sure if it was right for me. According to you, it’s perfect! I’ll be looking for tips on squeezing PR in when you’re a creative business owner who also works a full-time job. Tricky business!

  8. I would LOVE to win this book! I am in the process of rebranding my stationery design business. What is the most important things that blogs and magazines look at when deciding whether or not to include my business/products in the publications? As a small business where cash is often limited, what should I be focusing most of my resources and time on marketing wise; product photography, copy writing, etc?

    • Hi Sarah, great question! I do marketing/PR consulting for Aeolidia clients and just wanted to chime in- bloggers especially are ALL about the photography. You have to have great products, a usable/nice on the eyeballs website, engaging/clear copy, too, of course…. but even when sending a pitch, most blog editors I’ve asked (and I actually did a survey once :) say that the photos on your site (or that you include in a pitch) are the first thing they look at, often before they even read any words, and are a very important deciding factor on whether to feature you or not. Magazines would more likely shoot their own photographs of your product, so they’re not as important in that sense, but they still play a huge role in visually conveying what your brand and business are all about, much faster than you can say in words :) Or maybe that’s just me, longwinded Nelly here. Anyway- focus on photos! Hope that helps and good luck. Let us know if you need anything down the road.

  9. I would love to win this book! Too often I get shy about tooting my own horn, when it would really help my business.

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