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A Dramatic Before and After for Sunbird Spark

by Christine Castro Hughes / January 28, 2025

Penguin Palace was a successful craft supply shop that had outgrown its branding. A makeover was in order.

Latest Posts

Styled product photography for an online stationery and lifestyle company

How to Master Ecommerce Product Photography

by Jessica Molnar / September 19, 2023

Product photography is a vital element in showcasing your products effectively online and driving sales.

Time Management + Self-Discipline for Creative Business Owners

by Arianne Foulks / September 12, 2023

I’m sharing my best tips for focusing on what matters most.

boho minimalist greeting cards by Artist & Business Owner (and Aeolidia client) Kristen Drozdowski

How to Craft Your Path Beyond Etsy

by Jessica Molnar / August 28, 2023

As your handmade business grows, you might find yourself outgrowing platforms like Etsy.

Should You Attend H+H Americas? A Craft Trade Show Review

by Arianne Foulks / August 23, 2023

Our experience at h+h americas’ second trade show far exceeded our expectations! Read our review and hear what exhibitors had to say.

How to Elevate Your Business through Strategic Brand Identity Design

by Arianne Foulks / August 6, 2023

Learn how to elevate your business through strategic brand identity design.

Meenal Patel website theme for an artist, illustrator, and writer. This post shares our top product-based business strategy.

How To Boost Conversion Rates On Shopify: A Guide To Website Optimization

by Arianne Foulks / July 31, 2023

When it comes to running a successful business on Shopify, achieving high conversion rates is essential for driving growth and profitability.

Boost Your Brand’s Reach With Email, Social Media, and PR

by Jessica Molnar / August 1, 2023

Let’s talk marketing strategy! Today we’re focusing on three essential avenues: email marketing, social media, and PR.

Using Confident Humility as a Mindset to Grow Your Business

by Arianne Foulks / July 18, 2023

I’d like to share a few facets of the mindset I try to use to stay open to breakthroughs.

Setting up an ecommerce site for a brick and mortar handmade tile shop.

How to Optimize Your Website Content To Resonate With Your Dream Customer

by Jessica Molnar / July 10, 2023

Find out how to optimize your website content in a way that speaks to your ideal customer.

The Fernseed storefront - economic forecasting for retail shops

Break the Feast + Famine Cycle: Economic Forecasting for Retail Shops

by Katherine Raz / September 1, 2023

The ultimate guide to economic forecasting for retail shops Including 10 industry expert resources.

Mobile-first Shopify website for a flower art and home goods shop

Shopify vs Etsy: Why Shopify is the Best Platform for Makers

by Arianne Foulks / September 9, 2024

If you’re pondering Shopify vs Etsy, this blog post is for you!

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A Dramatic Before and After for Sunbird Spark

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When Do You Need Shopify Plus?

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Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?

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How to Master Ecommerce Product Photography