Latest Posts
Should You Offer a Discount as an Opt-In Incentive?
Here’s what to do instead.
Trademarking Your Business Name and Other Legal Issues For Small Businesses
Trademarking, becoming an LLC, product testing, and more!
Sculpting Passion into a Brand: The Making of Vesselry
Creating a visual identity for a ceramicist.
Whether You Need a Wholesale Website (And How to Do it Right)
Some tips to get started selling wholesale online.
How to Develop an Email Marketing Strategy For Ecommerce
How to start growing your mailing list.
Rebranding a Brick and Mortar Bath & Body Shop: Sugar + Spruce
A brand new brand and an in-store transformation.
How Much Does a Website Redesign Pay Off? Shopify Conversion Optimization
How much money will a website redesign project make you?
Get More Website Traffic and Make More Sales Online
Your online shop has great potential, but it’s underused.
How to Get In To a Juried Craft Show
A video interview of Nicole Stevenson of Patchwork Show and Craftcation.