Sculpting Passion into a Brand: The Making of Vesselry
Creating a visual identity for a ceramicist.
Branding
Your business’ personality
Rebranding a Brick and Mortar Bath & Body Shop: Sugar + Spruce
A brand new brand and an in-store transformation.
Shopify Blog Design Basics
Get your blog to match your shop’s branding
Why Seeing a Single Design Concept Makes a Strong Logo
Why we present a single logo concept instead of many
Package Design Before & After: Siamese Social Club
See how a redesign transformed product sales.
Guest Post: What Improving a Trade Show Booth Taught Me About Defining Success
It’s not about perfect execution. It’s about learning.
Copywriting for Lifestyle Brands: Capturing the Essence of Who You Are
What a copywriter can do for your business
Announcing Aeolidia’s First Online Class: Creating a Target Customer
Announcing our new class!
6 Ways to Protect Your Business From Competitors
Find what’s special about what you do
What To Do When You Change Your Business Name
A new business name – exciting! What’s next?