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Brand Strategy

Before you start thinking about how your brand or website is going to look, make sure you understand why it needs to be that way and who you are attracting by developing a foundational brand strategy.

Salve packaging design for a natural apothecary line.

Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?

by Arianne Foulks / March 23, 2021

Five business owners share how much money their rebranding projects made them.

Building a Solid, Strategic Foundation For Your Brand to Weather Tough Times

by Stacey Trock / April 21, 2022

Your brand story is essential in any economic downturn.

How Do I Rebrand My Small Business? A Case Study with Mouse Loves Pig

by Mallory Whitfield / June 27, 2022

Could a new name skyrocket you to success?

Sculpting Passion into a Brand: The Making of Vesselry

by Natalia Sylvester / May 9, 2018

Creating a visual identity for a ceramicist.

Rebranding Your Business: Indigo Ember

by Natalia Sylvester / July 20, 2017

Leaving no stone unturned for a stationery business.

An Iconic Name and Logo for a Luxury Western Brand: Lonestead Range

by Natalia Sylvester / June 29, 2017

An elevated rustic logo.

Customizable Products: How to Easily Increase Sales

by Arianne Foulks / March 29, 2022

Less options can lead to more sales.

Behind the Scenes: Designing a Strong and Timeless Logo

by Natalia Sylvester / April 13, 2017

A perfectly fitting new brand design.
Learn our tips to protect your creative business from competitors

6 Ways to Protect Your Business From Competitors

by Arianne Foulks / January 31, 2023

Find what’s special about what you do

What To Do When You Change Your Business Name

by Arianne Foulks / March 21, 2017

A new business name – exciting! What’s next?

How To Trademark a Business Name & Buy a Website Domain

by Arianne Foulks / March 14, 2017

What to do once you’ve found your name

How To Think Of A Creative Business Name

by Arianne Foulks / September 8, 2022

Coming up with a name that is memorable and meaningful.
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