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Brand Strategy

Before you start thinking about how your brand or website is going to look, make sure you understand why it needs to be that way and who you are attracting by developing a foundational brand strategy.

Gladfolk - storefront design for a modern lifestyle goods brand.

Shop Owner’s Guide to Business Naming

by Jessica Molnar / September 26, 2023

In this guide to business naming, we’ll explore the nuances of naming your business after yourself and when it might be time for a change.
Salve packaging design for a natural apothecary line.

Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?

by Arianne Foulks / March 23, 2021

Five business owners share how much money their rebranding projects made them.
female business owner looking at a phone- Brand Strategy for Resilient Businesses

Brand Strategy for Resilient Businesses

by Stacey Trock / April 21, 2022

Your brand story is essential in any economic downturn.

Rebrand Case Study with Mouse Loves Pig

by Mallory Whitfield / June 27, 2022

Could a new name skyrocket you to success?

Sculpting Passion into a Brand: The Making of Vesselry

by Natalia Sylvester / May 9, 2018

Creating a visual identity for a ceramicist.

A Name and Logo for a Luxury Western Brand

by Natalia Sylvester / June 29, 2017

An elevated rustic logo.

Customizable Products: How to Easily Increase Sales

by Arianne Foulks / March 29, 2022

Less options can lead to more sales.

Designing a Timeless Logo

by Natalia Sylvester / April 13, 2017

A perfectly fitting new brand design.
Shopify website redesign for ecommerce brand

6 Ways to Protect Your Retail Business From Competitors

by Arianne Foulks / April 30, 2025

Find what’s special about what you do
Modern Merrigold brand identity design

What To Do When You Change Your Business Name

by Arianne Foulks / March 21, 2017

A new business name – exciting! What’s next?

How To Trademark a Business Name & Buy a Website Domain

by Arianne Foulks / March 14, 2017

What to do once you’ve found your name
How to come up with a creative business name.

How To Think Of A Creative Business Name

by Arianne Foulks / September 8, 2022

Coming up with a name that is memorable and meaningful.

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