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Why to Hire a Shopify Web Design Agency For Ongoing Help

by Arianne Foulks

May 8, 2023
An example of ongoing work for a craft store, HoneyBee Stamps
An example of ongoing work for a craft store, HoneyBee Stamps

A website is never done – having an effective website is an iterative process. It’s a mistake to redesign and then leave it as it is. Not only do you want to update the content regularly, but it’s important to continually be analyzing stats, trying experiments, and making changes that will increase sales on the site. All of which we do at our Shopify web design agency.

In the book, Think Again, by Adam Grant, he references a research study where they tested scientific thinking for startup businesses. Startups in the control group averaged under $300 in revenue during the study. The startups that the researchers taught scientific thinking methods to did astonishingly better. They averaged over $12,000 in revenue during this time.

That’s a huge difference, and speaks to being willing to experiment, research, and try again. There is so much to do to see consistent growth and marketing success. And it’s hard to get all your ongoing Shopify website maintenance and strategic optimization done in-house. What would it be like if you could have an ecommerce strategist, brand designer, web designer, developer, copywriter, photographer, and marketing experts on your team, without having to hire any new employees or find a bunch of freelancers?

Hello from your new Shopify design agency: us!

You can retain our whole team on an ongoing basis, all focused on improving your site. One month it may be strategy and website improvements, the next you may have us working on new email campaigns while designing packaging for you, then the next we’ve moved on to SEO and updates to your site navigation.

Whatever you need, you have our entire expert team by your side. And if you don’t know what you need? We’ll have analyzed your stats and have a long list of money-making ideas for you.

What we offer

What will have the greatest impact on your business in the next 90 days? Here are some starter ideas to have our Shopify design agency build your strategic plan.

Figure out where to focus next

Why? Nothing beats the efficiency of taking action on what you know will pay off

Have our Ecommerce Strategist analyze at your stats to figure out what your unique site visitors respond well to. We’ll identify segments that are performing well, areas in need of improvement, and opportunities for growth. 

Lean on our years of Shopify web design agency experience for a user experience review that will help you correct common errors and implement strategic updates.

  • Google Analytics analysis
  • Heatmaps and session recordings review
  • Strategic UX review
  • Deep dive into email statistics

Increase online sales

Why? 97% of your visitors aren’t buying from you. Let’s give them more reason to.

Good news: there is always room for improvement on a website. The bigger brands continually optimize their sites and do ongoing Shopify website maintenance. We can do a lot each month to hone your site to convert more visitors into buyers. If you’re getting enough traffic, we can also dig into advanced strategies, like watching real visitors use your site.

  • Strategy-driven website improvements
  • Homepage optimization
  • Navigation strategy
  • Product reviews setup & customer outreach
  • Site speed tuning
  • Heat mapping
  • Screen recording
  • User testing
  • A/B testing

Shopify web design agency optimization example
Example of ongoing optimization our Shopify web design agency does for Duckadilly, a fabric shop

Grow a customer base/hone your brand

Why? You need the traction that comes from having a standout brand.

Does it feel like things aren’t quite clicking? How can you get that group of loyal customers that just grows and grows over time (and keeps returning)? The trick is all about your brand strategy, then figuring out how to broadcast that to the right people. We can help with discovery, brand development, and content creation.

  • Brand strategy (target customers, competitor research, differentiation)
  • Marketing strategy (email marketing, social media marketing)
  • Written content for email marketing, social media, and your website
  • Email template design
  • Social media graphic design templates
  • Blog posts or email newsletters (copywriting)

Get more traffic

Why? Even the best website won’t pay off without the traffic to support it.

Even at a strong conversion rate, the vast majority of visitors to your site won’t make a purchase. That’s why you need to get thousands of visitors each month to be able reach your goals. For those people who don’t purchase, it’s important to get them on your mailing list – it can take up to fifteen visits before someone purchases, and you can keep them coming back while building their trust.

  • Klaviyo email software setup & strategy
  • Klaviyo SMS setup & strategy
  • Automated emails (welcome, abandoned cart, and more)
  • Email content and template design
  • SEO best practices setup
  • SEO consultation & road map
  • SEO copywriting for your website 

Add features to your website

Why? Certain extras make it easier or more compelling to make a purchase.

Subscriptions are popular right now, and are a great way to get recurring revenue from your best customers. Product reviews are so important for helping people make a purchase. And if you have a brick and mortar shop, there are many ways to continue to serve your local customers from your website.

  • Customizable products
  • Subscription products or boxes
  • Fabric yardage feature
  • Calculators (think tile, wallpaper, fabric)
  • Product reviews, chat, and Q&A
  • Gift cards
  • Local delivery and/or pickup
  • Events calendar / online classes
  • Integrate new apps

Shopify web design agency optimization example
Example of ongoing Shopify optimization for a children’s clothing shop, SweetHoney

Other ongoing Shopify website maintenance and improvements it may be time for:

  • Packaging design
  • Illustration
  • Product photography
  • Rebranding your business
  • Strategic website redesign

Hire my Shopify design agency

We’re ready to meet you wherever you are, and make your online shop work better. To learn more about what we can do, tell us what you’re looking for, and get a custom proposal, contact us below. You will instantly get our services rate sheet, and a link to schedule a call with us to discuss a monthly investment that works for your budget and pays for itself.

Get rates for working with us monthly, and all of our other services below:

Get instant access to our rate sheet, and a link to schedule a call.

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