Should You Offer a Discount as an Opt-In Incentive?
Here’s what to do instead.
Marketing
Getting the word out
How to Develop an Email Marketing Strategy For Ecommerce
How to start growing your mailing list.
Get More Website Traffic and Make More Sales Online
Your online shop has great potential, but it’s underused.
How to Get In To a Juried Craft Show
A video interview of Nicole Stevenson of Patchwork Show and Craftcation.
Email Pop-Up Copy: What Works Best for Online Retailers?
Pros and cons of different email pop-up incentives.
Get Your Online Shop Ready for Holiday Sales
It’s never too early to start preparing
How to Use the New Shopping on Instagram Feature
This is a game changer for small retailers
How to Recognize (and Take Advantage of) Tipping Points In Your Business
An interview with the founder of Gingiber
Shopify Email Pop-Up Best Practices
Cute pop-up designs you’ll love, not loathe
Growing a Textile Business by Licensing and Collaborating: Cotton & Flax
Behind the scenes with a textile designer.