Loftipop
Website, brand design, photography, and email marketing for a drinkware brand
Primarily selling on Amazon, Loftipop struggled to gain traction with their own website. Owners Rachel and Ryan saw the need to enhance their web presence and streamline their product offerings to focus on their drinkware line. Despite having a logo, they lacked a cohesive system of fonts and colors, making it challenging to create a unified brand identity.