Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Brand Mark
- Secondary Logo
- Quick Brand Guide
- Illustrations
Website:
- Home Page
- Designs
- Collections Page
- Item Page
- About Page
- FAQ
Photography:
- Framed
- Nursery
- Blogger
- Adventurer
- Crafter
- Experimenter
- Teenager
- Entrepreneur
- Baby
Print:
- Order inserts
- Business cards
Packaging:
- Stickers & tape
Copywriting:
- Home Copy
- About Copy
Julie's Challenge
Our product can almost be defined by its uniqueness. In the words of our customers, “there is nothing out there quite like it” and “one-of-a-kind.” The idea of FIRST NAMES and their corresponding MEANINGS (i.e., linguistic word-origin, also known as its “etymology”) is not an original concept. What is original about our name prints, however, is how we take it a step further. We bring the name to life by telling the story of its movement and celebration through time.—Julie Hackett
Julie’s team had used Etsy as a “testing ground” to gain proof-of-concept and learn from their customers. They knew they had a desirable product and that their customers loved them. Success was imminent!
Their #1 challenge was to get off Etsy and to relaunch with a new name, branding and website.
Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Brand Mark
- Secondary Logo
- Quick Brand Guide
- Illustrations
Website:
- Home Page
- Designs
- Collections Page
- Item Page
- About Page
- FAQ
Photography:
- Framed
- Nursery
- Blogger
- Adventurer
- Crafter
- Experimenter
- Teenager
- Entrepreneur
- Baby
Print:
- Order inserts
- Business cards
Packaging:
- Stickers & tape
Copywriting:
- Home Copy
- About Copy
Our Solutions
There is nothing the Aeolidia team loves more than to start fresh for a business, and be able to create a strategic brand from the ground up. We were with Name Stories through their renaming and rebranding, to a custom Shopify website that allows for customization of personalized art prints.
Photography will be important for them in showing who the prints are for, so Jen on our team created photos with a blank white card, allowing Name Stories to drop different art prints in different styles and colors into each shot.
What Our Client Had to Say
Wow! Beautiful work. I especially love, love, LOVE the vintage key touch. You really nailed that. And I love the more artistic “N” with the storybook-inspired images inside (it’s sweet, warm and charming). Overall it really does speak to my target customer but without excluding the opportunity for a more general audience.
Identity
Logo
Name Stories logo design by Christine Castro Hughes
Branding Solutions
The logo starts with classic typography, paired with a simple illustration. With the addition of some playful, vintage-inspired details, the resulting identity reflects the authenticity, heart and soul behind your brand.
The primary mark is type-based, because, after all, it’s all about the words. The font is vintage storybook inspired, but not old fashioned or stuffy. The word mark is paired with an antique key icon. The key, of course, is significant. Name Stories’ prints unlock insight and meaning behind each child’s name. Antique keys are treasures on their own, just like their artwork is.
Together, the branding is warm and charming, but not cutesy or overly sweet. It is simple enough that it will play well with the products and art work, but the branding details have depth and evoke joy. Customers won’t be able to resist!
Website
Website Solutions
While putting the web design together, we aimed for user-friendly, inviting, and artistic. The site design features the storybook -inspired branding elements: bold typography, illustrative elements, and a pop of color. Of course, the site remains clean and easy to navigate so that customers can do what they came to do—shop for unique name prints.
Photography
Nursery
Name Stories lifestyle product photography by Jen Lacey for Aeolidia
Name Stories photograph by Jen Lacey
Package Design
Copywriting
Home Copy
THE ART & SCIENCE OF NAMES
“A human being’s name is a principal component in his person, perhaps a piece of his soul.” — Sigmund Freud
We are onomastic storytellers. It’s a smart, fun word for the study of the origins, meanings, and use of personal names. We rigorously study the Who, What, When, Where, Why and How to get to the heart of every name. Our products uncover the essence of not only our names, but, as Freud said, our very souls.
TRACE THE HISTORY & MEANING OF YOUR NAME >
HELLO, BABY! FIND A MEANINGFUL NAME >
GIVE A UNIQUE, ILLUMINATING GIFT >
CURRENTLY FASCINATED BY… (featured Name Story)
About Copy
Your name, even when shared by scores of others, is your own private one-word poem. It contains multitudes, and it cannot be defined by its meaning alone, but by the spirit it gains through its historic evolution.
We mine and explore the essence of names through rigorous research that traces their linguistic origins, meanings, context and relevancy through time. Part science, part art, our process is intense, scholarly, and driven by our insatiable passion for the curious words human beings call themselves. After all, every name is full of life. Telling its story keeps it alive, and helps us learn not just about each other, but ourselves.
Our products celebrate the essence of our identities by showcasing namely narratives in a beautiful, artistic rendering that’s worthy of being treasured for generations. Each represents years of study and countless travels through history as we trace names that span time and geography, from Judeo-Christian narratives in the Old and New Testaments, to the incredible survival of Celtic and Slavic names, to the spread of Germanic names and the historical context of names of Arabic and Sanskrit origins.
Our work has taught us that nothing about a name is accidental. Their significance and survival through history is fascinating. When we pay close attention, we discover a story of beauty.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.