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Brand identity and website design for a men’s skin care line

Blair + Jack

Brand identity and website design for a men’s skin care line.

The Challenge

Founded in 2020, Blair + Jack is a men’s skincare line with medical grade solutions to common skin problems. Owners Bimpe and Ade were looking for a hip and professional design that would help them become a recognizable and trustworthy brand. They envisioned a clean, but welcoming site that would increase sales and visibility across media.

Our Approach

We worked with Blair + Jack to create a fresh and dynamic brand identity that establishes them in the market. The use of orange makes them stand out in a sea of navy and slate gray men’s skincare. White space, clear photos, and detailed product information ensure the products are showcased front and center.

Brand identity design for a men’s skincare brand.
Example of brand in use: Day Formula packaging, featuring the logo and brand mark.
Example of brand in use: Night Formula packaging, featuring the logo and brand mark.

Aeolidia are a professional, high level team that created impactful work for us. I was pleasantly surprised by the speed at which changes were incorporated by all, especially during design, and I appreciated the clear time horizon for the project.

Bimpe Ayeni

Blair + Jack
Bimpe Ayeni
The homepage is informative, but clear and concise to avoid overwhelming new customers.
Geometric pattern.
Pattern featuring Blair + Jack’s brand mark.
Icon design for a skincare brand.
Example of brand in use: product packaging, featuring the logo and brand mark.
Example of brand in use: product packaging, featuring the logo and brand mark.

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