The MailChimp and Shopify Breakup: What You Need To Know

The recent breakup between Mailchimp and Shopify is not as drastic as it sounds. Here's what you need to know...

If you’re a Shopify user, or a member of our Shipshape Collective Facebook group, by now you’ve probably heard the news: Mailchimp recently asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up.

The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of trouble for you to keep things running the way you want to.

We’ve spent the past few weeks determining the best solutions for our clients, not just as workarounds to this problem but for the most effective email marketing solutions for ecommerce. Here’s what you need to know:

What exactly is happening with Mailchimp and Shopify?

First, please know that if you’re using this integration, you don’t have to do anything immediately. Nothing changes for you at all until May 12, 2019. Please do not uninstall your Mailchimp app until you have a plan in place to keep everything running smoothly.

Second, a quick explanation of what happened: on March 22, 2019 Mailchimp announced that they asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. Mailchimp’s first priority is protecting the privacy and data of their users. The two companies came to a disagreement about the ways that customer data could be acquired and shared between each other, so Mailchimp ended their partnership.

What are my options?

Every business is different, so we have a solution for people who want to keep using Mailchimp and a solution for people who want an alternative to Mailchimp.

We love Mailchimp and believe it is still a great email marketing platform for many ecommerce businesses. For online shops who want to continue using Mailchimp, there are a number of third-party integrations that you can use to connect your Shopify store with your Mailchimp account. Of these, our recommendation is ShopSync because it is the simplest, has the most features, and is free. This article explains how to switch from Mailchimp for Shopify to ShopSync.

As ecommerce businesses grow, they often find that they need more advanced email marketing features. Segmented emails, follow up sequences, and other email marketing automations are powerful tools for ecommerce businesses. For companies who would like to use this opportunity to switch to a different platform, we recommend Klaviyo. They are a great choice for ecommerce businesses who want extremely detailed reports and data about their email marketing performance. Klaviyo was built specifically for ecommerce businesses and it offers powerful automation and segmentation features.

Bottom line

There is no reason to leave Mailchimp only because the direct integration with Shopify will stop working. But if you have been looking for an exclusively ecommerce-focused solution, now could be a good time to switch to Klaviyo. Both email marketing platforms offer advanced features like automations, segmentation, and reporting.

Hire Aeolidia for email marketing help

We would be glad to help you understand which platform would be best for your ecommerce business, or migrate or set up automations on Mailchimp or Klaviyo.Learn more and get on our schedule here:

Request this service

About the Author

Arianne Foulks is a popular educator and small business enthusiast. As a champion for creative brands, she has a 15+ year reputation for thoughtful redesigns that help businesses level up. She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. She is raising boys, will walk any distance, always has a pile of novels by her bed, and was once bitten by an elephant seal.

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  1. Alison says,

    Have you actually transitioned any websites to ShopSync yet? If so, did you have any issues? I was all prepared to do this, but I have read a number of concerning reviews on Shopify’s app store. For some shops, the sync added more contacts to their list – people who were opted out of marketing on Shopify!! Some shops had welcome emails sent out to existing customers after setting up ShopSync too. I think that was an issue on Mailchimp’s side & you need to turn off automated emails first to prevent that.

    I installed the Shopify MailChimp app, but never used it on Shopify. All of my emails are done in MailChimp, & I don’t do any automation or segmentation emails. Part of me wonders if I even need to use an integration & if I can just manually add new opt-in customers to MailChimp. I “think” the email signup in my footer should still work fine as it goes to the hosted signup form. I’m just super nervous about something going wrong with my email list & having people subscribed that were opted out on Shopify. How embarrassing would that be?! Not to mention issues with GDRP.

  2. Helen says,

    Hi April, I’m Aeolidia’s Web Analyst. We have transitioned quite a lot of sites over to ShopSync. There were some issues early on, but ShopSync support has been great and resolved them quickly. If you have any issues, their support site is helpful:

    The issue where people got resubscribed was fixed on April 9. It was due to the fact that the legacy Mailchimp app did not sync unsubscribes back to Shopify. You can see more details and other updates in ShopSync’s Changelog here:

    Switching over from the legacy Mailchimp app to ShopSync usually does add a small number of additional subscribers, but that is due to the fact that the old app missed a small percentage of emails. ShopSync just does a more thorough job. I always compare the lists before and after to make sure any new subscribers should indeed be subscribed. I haven’t seen any issues since before the fix mentioned above.

    As of now, welcome automations cannot be migrated. As you said, there is a problem on the Mailchimp side that could cause these to get resent. Welcome Automations need to be turned off and rebuilt from scratch.

    You are correct, you don’t need an app if you manually add subscribers. I highly recommend integrating with an app, though. Besides saving time, it is wonderful to have Shopify data in your mailing list so you can send targeted emails and ecommerce automations!

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