The MailChimp and Shopify Breakup: What You Need To Know

The recent breakup between Mailchimp and Shopify is not as drastic as it sounds. Here's what you need to know...

If you’re a Shopify user, or a member of our Shipshape Collective Facebook group, by now you’ve probably heard the news: Mailchimp recently asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up.

The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of trouble for you to keep things running the way you want to.

We’ve spent the past few weeks determining the best solutions for our clients, not just as workarounds to this problem but for the most effective email marketing solutions for ecommerce. Here’s what you need to know:

What exactly is happening with Mailchimp and Shopify?

First, please know that if you’re using this integration, you don’t have to do anything immediately. Nothing changes for you at all until May 12, 2019. Please do not uninstall your Mailchimp app until you have a plan in place to keep everything running smoothly.

Second, a quick explanation of what happened: on March 22, 2019 Mailchimp announced that they asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. Mailchimp’s first priority is protecting the privacy and data of their users. The two companies came to a disagreement about the ways that customer data could be acquired and shared between each other, so Mailchimp ended their partnership.

What are my options?

Every business is different, so we have a solution for people who want to keep using Mailchimp and a solution for people who want an alternative to Mailchimp.

We love Mailchimp and believe it is still a great email marketing platform for many ecommerce businesses. For online shops who want to continue using Mailchimp, there are a number of third-party integrations that you can use to connect your Shopify store with your Mailchimp account. Of these, our recommendation is ShopSync because it is the simplest, has the most features, and is free. This article explains how to switch from Mailchimp for Shopify to ShopSync.

As ecommerce businesses grow, they often find that they need more advanced email marketing features. Segmented emails, follow up sequences, and other email marketing automations are powerful tools for ecommerce businesses. For companies who would like to use this opportunity to switch to a different platform, we recommend Klaviyo. They are a great choice for ecommerce businesses who want extremely detailed reports and data about their email marketing performance. Klaviyo was built specifically for ecommerce businesses and it offers powerful automation and segmentation features.

Bottom line

There is no reason to leave Mailchimp only because the direct integration with Shopify will stop working. But if you have been looking for an exclusively ecommerce-focused solution, now could be a good time to switch to Klaviyo. Both email marketing platforms offer advanced features like automations, segmentation, and reporting.

If you want guidance on which platform would be best for your ecommerce business, or need help migrating or setting up automations on Mailchimp or Klaviyo, please contact us.

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