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Shopify Design Transformations

by Arianne Foulks

June 22, 2017 / Updated: January 24, 2023

When your shop has grown beyond pre-made Shopify themes, and you’re ready for something more powerful for your creative business, it’s time to call Aeolidia. We specialize in custom Shopify design, tailor-made to your business and your customers. We design strategically, and our design decisions are all meant to support your goals, increase conversion rate, and multiply your current sales numbers.

Here is a quick peek at our clients’ recent launches, and at what we’re working on going into the fall. These motivated creative businesses include: 4 gift and housewares designers, 2 children’s clothing brands, 2 shops for the mother-to-be, 1 party shop, 3 bath and body brands, 1 doll maker, 1 fine art gallery, 1 interior design studio, 2 clothing pattern designers, 3 jewelry designers, 1 flower farm, 1 cooking club for kids, 2 designers of art prints, 1 furniture designer, 1 eyewear designer, 1 ceramic artist, and 1 shop specializing in cheese storage.

It is such an honor and a delight to be able to work with such creative, ambitious, and dedicated business owners. I think you’ll like them, too!

We will write about these projects in more detail in the upcoming weeks, but for now, I wanted to give you the rundown of what work we’ve finished and what we’re beginning now.

These ones are totally done!

Design block three at Aeolidia has wrapped up, and block four of 2017 is underway. Some of our logo clients from block three are having a website built, some sites designed in the last block are being developed, and the others are new to us this block. I’d like to show off the inspiring brands that are ready to put their plans into action and achieve their goals now! Here are the projects we’ve recently completed:


Custom website design for Bamboletta a maker of handcrafted dolls.

Natural, handcrafted companions for your little ones.
Project: Custom Shopify website, marketing consultation
Status: Project complete, website launched!

We wanted to create a bright and happy home for Bamboletta’s dolls. The website balances simplicity and warmth, while telling the Bamboletta story, showcasing the dolls and what sets them apart, and inspiring customers (new and trusted alike) to make a purchase. The homepage features woodland-inspired illustrations paired with storybook typography all on a clean, responsive layout. There is no white background, but there’s still enough visual space so the important information doesn’t get lost. The photography is beautiful, so we made sure to give the photos room to breathe. By keeping the overall design clean, the photos are able to shine, telling the story of the Bamboletta brand and products.

Hester & Cook

Hester & Cook Custom Shopify design

Known for their paper placemat pads, a gift industry trend they started.
Project: Custom Shopify Plus website, copywriting, SEO consultation
Status: Project complete, website launched!

Our goal was to create an updated and beautifully branded experience that would not only appeal to their current customer base but also attract a new online clientele. We also wanted the online experience to match the quality of their curated, flagship brick & mortar experience.

Visually, we took inspiration from Hester & Cook’s new logo, beautiful products, and timeless color palette to create a classic, but contemporary, look and feel. Details such as the curved page corners, editorial typefaces, and stationery-inspired tables, add dashes of personality to this clean design. The fresh, polished design showcases their range of products beautifully and helps instill customer confidence in the Hester & Cook as the home for high-quality, kitchen and home goods.

Not only is the visual transformation from the old site to new site striking, the redesigned navigation now allows visitors to understand at a glance what Hester & Cook has to offer, improving shopability. We’re so excited with this makeover and can’t wait to watch Hester & Cook continue to grow!

Indigo Ember

A mission to use American-sourced materials to create unique personalized gifts and elegant home goods.
Project: Business name brainstormingbrand identitycustom Shopify website, copywritingproduct photography, marketing consultation
Status: Project complete, website launched!

This brand started with our business naming process and became Indigo Ember. Patricia was ready to invest in what she needed to take her business to the next level, so we completed a business and marketing consultation with her, wrote the copy for her website, and styled and shot photos of her products. The new brand identity and custom website design are now complete as well.

Visit the Indigo Ember project in our portfolio.

Lonestead Range

Paying homage to the iconic spirit of the West with artisan made goods and furnishings.
Project: Business name brainstormingBrand Identity and Product Presentation Designcopywriting
Status: Project complete, brand ready to grow!

We created a literal “brand” for Lonestead Range that represents the ranch lifestyle and the incredible artisan quality of the products. The star is a symbol that not only appears in much of Western American iconography, but also represents high quality and awards. Together they create a simple but strong logo that becomes its own iconic brand mark. The simplicity of the typeface contrasts perfectly with the roughness of the more traditional serif used with the star. It’s blending a bit of old and new.

Love, Georgie

Logo and website design for Love, Georgie a handmade jewelry designer

Making highly customizable, handmade jewelry and gifts, laser engraved with custom messages.
Project: Brand Identitycustom Shopify websitecopywritingphotography, social media management
Status: Project complete, website launched!

To begin the rebrand, we worked with Robyn to change the name from “Georgie Designs” to “Love, Georgie.” The logo starts with a feminine script, paired with the modern lowercase type. It’s casual but contemporary, sweet but professional. The lowercase “georgie”—while not in the same exact font as before—echoes Robyn’s former business name and logo. The handwritten “love” and hand drawn heart show the personal touch that goes into her products (and every single package she sends to her customers). While the typography and illustration choice is a departure from the ones in Georgie Designs, it is similar enough that it still feels like her brand, just more grownup and polished. There is a stacked version of “love, georgie” that can be used in alternate layouts/spaces, as well as a monogram that can be used in places she may not need the entire logo (like a sticker or as a watermark on an image). We used the same hand drawn, carefree illustration style for other icons that are used throughout her branding, such as a flower or maybe even an “xo.”


Logo and brand identity for Mafu, maker of botanical health and skincare products.

Bath & body products made with your precious wellbeing in mind.
Project: Brand Identity and product presentation design, packaging designcustom Shopify websitecopywritingproduct photography, trademarking
Status: Project complete, website launched!
Visit: Mafu, a custom-designed Shopify site by Aeolidia.

The logo design features solid, classic typography, paired with a whimsical hand-drawn illustration. It reflects Mafu’s trusted, tried and true handmade botanicals and the friendly services that Bonnie provides in her own home. The primary mark includes an “est.” date, which establishes the business’s longevity and experience. The macrons (little lines over the vowels) and dictionary inspired pronunciation tag are fun and helpful visual cues. The thin, delicate lines in the leaf drawing adds contrast to the bolder type. The alternate marks feature a version of the logo with the “goodness & beauty” tag line, along with the word mark alone and an M monogram.

The website design expands on the modern botanical branding we established, while telling the story of Mafu, showcasing Bonnie’s wonderful products, and inspiring her customers (new and trusted alike) to make a purchase. The slightly darker, muted tones of the branding colors add legibility, while illustrations and a new handwritten font, bring softness and warmth to the site.

Nest Interior Design

Website design for Nest Interior Design and Retail Shop.

Offering a broad spectrum of products for the home, in addition to interior design consultations.
Project: Brand Identitycustom Shopify websitecopywriting, social media management
Status: Project complete, website launched!

While putting the design together, Brooke incorporated the brand’s colors in a refreshing but not overly intrusive way. The top of the page, in particular, is more sleek and clean, as it is important for the logo to stand out, the navigation to be clear and concise, and the slider images to not be competing with other page elements. As you scroll further down the page, you see more color and more detailed design elements, but it is still balanced with white space, clean lines, and easy-to-read typography.

Well Dressed Wolf

Logo, brand identity, and custom website design for Well Dressed Wolf, creator of quality children's garments.

Designing children’s clothing with a strong online community.
Project: Brand identitycustom Shopify websitecopywriting
Status: Project complete, website launched!
Visit: Well Dressed Wolf, a custom-designed Shopify site by Aeolidia.

Well Dressed Wolf is a well-loved brand for well dressed children, and they came to us looking for a polished brand identity. We fine tuned their existing logo, as well as the logos for their sub-brands, Omi Jo and Wildling, ensuring the marks would work well online and in print. We created a color palette and selected typography that would work well across the entire brand—not just within each sub-brand. And we designed a few patterns that would breathe life into it all.

Together, the branding elements give Well Dressed Wolf’s family of brands a streamlined look with a touch of whimsy. The website expands on the sweet branding we established, while telling the story of Well Dressed Wolf, showcasing it’s beautiful products and explaining its wonderful mission. The photography has a clean and airy canvas so it can shine. Accented with a few illustrative details along with classic and feminine typography, the overall look is professional but warm. A place where the Well Dressed Wolf community will feel right at home.

Launching any day now!

Cactus Fine Art

An art gallery selling fine art from a hand-picked group of artisans.
Project: Brand Identity and Product Presentation Design, custom Shopify website, copywriting
Status: Brand identity design complete, online shop complete and launching soon

With a unique collection of handcrafted items from artisans across Latin America, Ricardo was looking for a brand that reflected both the artists he features and the masterpieces they create. The “Handmade Heart” tagline remained at the forefront in our minds as we designed colorful branding, print, and web designs that stay true to the roots of this new online hub of artistry. Visitors can browse work by exploring amazing 360 degree views of each piece, and learn the specifics of each creation and its artist before purchasing.

Geese and Ganders

Custom website design for a children's party shop.

Children’s party themes that disrupt the usual gender norms.
Project: Print designscustom Shopify websitecopywriting, marketing consultation
Status: Website design and development complete, online shop complete and launching soon

We first got to work on branding for Geese & Ganders. They had an adorable logo, but needed business stationery and packaging pieces to round out their brand identity. We were inspired by their love of patterns and highlighted the brand’s personality in their printed pieces. Since this is a new business, we also worked on website copy and marketing strategies to give her a unique voice in the marketplace.

View the Geese & Ganders project in our portfolio.

These ones have moved to the next phase

We were hard at work on these projects in block three, and now we’re moving right along with the next step through August.

Adoren Studio

Encouraging watercolor prints and downloads for your nursery and home.
Project: Brand Identity, custom Shopify websitecopywriting, marketing consultation
Status: Brand identity design is complete, and website design begins.

We first got to work on defining Adoren’s target customer and unique selling proposition with a business and marketing consultation. These exercises provide great detail about the audience we are designing for and really help us move forward. Next we designed a logo and brand identity that relates to Adoren’s mission of “loving deeply, living simply, and making life more beautiful.” Now it’s time to incorporate all of this goodness into the website design.


Empowering curvy women to sew timeless clothing that makes them feel proud of their bodies and of themselves.
Project: Brand identitycustom Shopify websitecopywriting
Current site: Cashmerette (new site scheduled to launch October 16)
Status: Brand identity design is complete, and website design begins.

Cashmerette’s brand identity has served the business well, acting as a wonderful launchpad for the brand. The logo just needed a refresh so that it reflects a European simplicity while having a fun and happy vibe. An identity that’s a little more grown up and sophisticated, giving the brand the flexibility to grow. And grow it will! Cashmerette currently has a very successful blog-with-a-shop and we have been working hard to come up with the best strategy to turn it into a shop-with-a-blog.

Dotted Line

Handmade jewelry made with gemstones from the earth, and talismans from around the globe.
Project: Custom Shopify websitecopywriting
Current site: Dotted Line Jewelry (new site scheduled to launch August 18)
Status: Website design complete, and development begins.

Dotted Line came to us looking for a website that could become the backbone of her business, so we have been working hard to deliver her one. We have been writing copy and designing the site around the brand’s beautiful photography to create something that will not only speak to her target audience, but also be something to be proud of.

Floret Flowers

Family-run flower farm specializing in growing unique, uncommon, and heirloom flowers.
Project: Custom Shopify website
Current site: Floret Flowers (new site scheduled to launch August 18)
Status: Website design complete, and development begins.

The Floret Flowers site was a project that required even more critical strategy as usual, since we were helping them replatform from WooCommerce to Shopify, while keeping the blog on the WordPress platform. They had experienced some frustration with their website, and we are working to make everything smooth sailing post-launch. We’re coding away on this one!


Cheese paper photo © Formaticum

Cheese storage products that make spoiled cheese a thing of the past.
Project: Custom Shopify websitecopywriting, marketing consultation
Status: Website design in progress.

It has been such fun writing copy for this cheese-loving brand. We’re currently working closely with Mark on content for each page of the website and for customer-facing emails, planning the website strategy, and providing art direction for photo shoots so we have strong imagery for our design.


Celebrating the zesty, peppy essence of animals with original designs and goods for your nursery, home, desk and beyond.
Project: Custom Shopify websitecopywriting
Status: Website design complete, and development begins.

This one is going to be so much fun! We spent the first part of this project advising Stacie on her brand graphics, and moved right along to a web design that captures the spirit of Gingiber and will engage her customers and bring them along on her business journey (with an emphasis on purchasing her products, of course). I really can’t wait to show you this one!

Miracle in the Green

Beauty and personal care products that feature moringa, the new quinoa.
Project: Brand identity and product presentation design, packaging designcustom Shopify websitecopywriting, marketing consultation
Status: Brand identity in progress.

We’re enjoying the challenge of marrying modern with ethnic/traditional, bold with subtle, and simple with complex for this brand identity. The logo is complete and we are deep in pattern design to create a harmonious look and feel to this brand’s diverse aesthetic.

Mouse in the House

Ethically handmade children’s clothing.
Project: Brand Identitycustom Shopify websitecopywriting
Current site: MITHshop (new site scheduled to launch August 18)
Status: Website design complete, and development begins.

When working on the website design, we really honed in on the concept of creating space for story-telling along with commerce. Visually speaking, we were influenced by the brand’s beautiful editorial photography along with its nature-inspired color palette and timeless type. The priority was to introduce customers to the brand story and their range of high quality, ethically-made handmade children’s goods. An experience both existing and new customers will love!

Oh Baby Names

Name prints with a detailed account of the name’s etymology, history, usage, and numerology descriptors.
Project: Business name brainstormingBrand Identity and Product Presentation Designcustom Shopify websitecopywritingproduct photography, SEO consultation
Status: Brand identity is complete, web design begins

With a successful Etsy shop, Oh Baby Names had the proof of concept they needed to take their business to the next level. We first started with new business name brainstorming and then moved into logo design. We came up with classic yet playful logo with vintage-inspired details that reflect the authenticity, heart, and soul behind the brand. Now we will begin website design.

Pam Powers Knits

Knitwear designer that writes patterns for knitters.
Project: Brand identity and product presentation design, packaging designcustom Shopify website
Current site: Pam Powers Knits (new site scheduled to launch October 13)
Status: Brand identity design is complete, and website design begins.

We updated the Pam Powers logo, making it a natural evolution for her brand. It pays homage to her past but will appeal more to her mature target audience. We also worked on a variety of business stationery and packaging items—staying true to the new brand guidelines we created. Next up is a custom website design that will support Pam’s new look and specific business goals.

Petit Mignon

Online baby boutique that focuses on exquisite gift boxes for new mother-to-be.
Project: Brand Identitypackaging designcustom Shopify websiteproduct photographycopywriting, marketing consultation
Current site: None (new site scheduled to launch October 13)
Status: Brand identity design is complete, and website design begins.

Petit Mignon already had so many of the key pieces to a darling brand identity. The logo just needed to be polished so that it reflected a higher end, European style aesthetic. We are very excited to start designing a soft and sweet website that evokes the innocence and wonder of this brand.

Raddish Kids

A cooking club for kids bringing families together in the kitchen and at the table through edible education.
Project: Custom Shopify websitecopywriting
Status: Website design in progress.

We have been working hard behind the scenes to come up with a framework and strategy to meet Raddish’s specific sales goals. With this project, as with all our work, marketing and sales strategies are just as important as design aesthetics. Raddish recently moved from their garage to a shipping facility, and we’re excited to assist in this boost up to the next stage for their business.

These ones have just begun

I’m thrilled to introduce you to these inspiring businesses who are beginning work with us in block four. See where they’re at now, and check back with us in a couple of months to see their transformations!

Goobie Baby

Unique and stylish baby products for the modern mom.
Project: Brand identity and product presentation design, marketing consultation

I don’t have a cohesive brand style/personality. I feel like the chevron and mint combo is well liked and I get a lot of compliments on the packaging. However, I feel like the brand image is missing a luxe element or something special. The products are fantastic, but I’m not sure if the brand is memorable.

Louise Little

Edgy, contemporary glass jewelry, influenced by the desert.
Project: Brand Identity and Product Presentation Design

I am ready to rebrand. I need a new logo and guidance with the look of my website. I want people to see edgy contemporary jewelry and the influence of the desert. I want them to see jewelry that will make them feel special and help them to make an impression.

La Vida

Stylish eyewear designed to fit ethnic faces.
Project: Business name brainstormingBrand Identity and Product Presentation Design, packaging designCustom Shopify websitecopywriting
Current site: None (new site scheduled to launch December 18)

Our goal is to have a well designed, functional e-commerce website that will promote the sale of our eyewear and allow affiliate brick and motor stores to enter eyeglasses orders for their customers.

Miss Design Berry

An online shop offering unique and personalized products for all of life’s celebrations.
Project: Custom Shopify websitecopywriting

We started on Etsy in 2010 and opened our current shop in 2012. This is our second website and although we are super thrilled with our branding, the logistics and functionality of our site is really lacking. We feel migrating to Shopify will help to alleviate many of the issues we are having.

Pure Luxe Apothecary

All natural skincare products made by hand with the highest quality ingredients.
Project: Custom Shopify websitecopywritingmarketing consultation
Current site: Pure Luxe Apothecary (new site scheduled to launch October 16)

The majority of my retail sales have come from my presence at a local farmers market, and honestly, that’s where I’ve focused most of my energy up to this point. It’s been a needed learning experience and ‘proof of concept’ for me to build confidence, gain selling experience, develop customer relationships, establish a few wholesale accounts, and expand to making larger product batches.

While I’ll continue to grow my presence and sales at the farmers market, it’s time to shift and invest more energy in developing online sales.


Heirloom quality ceramics whose details are thoughtfully considered and possess a beautiful, timeless style.
Project: Business name brainstormingBrand Identity and Product Presentation Designcopywriting

I make beautiful handmade ceramics of the highest quality. 36 individual steps where my hands are forming, shaping, touching, from the first handful of clay through to the final glaze firing give way to dishes, trays, cups, bowls, bottles, vases, jars, and pitchers. Each piece is hand crafted with care and consideration to form and function, with no two exactly identical. They serve a functional physical purpose to contain and hold the food meant to nourish our bodies, but also feed our souls in the way they evoke a feeling of intimacy and connection from the expressive marks left by my hands in the process of making the work.

I seek a business name and brand that will visually translate well with marketing materials, packaging, and a craft show booth, while supporting the feelings of connection I am trying to evoke.

Do any of these hard-working business owners sound like you?

Your small but fast-growing business is perfectly poised to make a big splash in online retail, and that’s exactly where Aeolidia loves to meet you. We are highly-ranked official Shopify Experts, with a history of exceeding expectations. Our work is strategic, completely custom, and entirely goals-based. We like to get involved when we know our work can be transformative and cause exponential growth.

Read more about what makes us different than the other designers you may be considering.

Ready? If you’re ready to move forward with your business, and to invest in some outside help, we would love to be your team. Please contact us if you’re interested in telling us more about your retail goals and objectives so we can put together a custom proposal for you.

Not quite ready? If you’re not quite ready to do this work for your business (or you aren’t sure if you are or not), a great next step is to join our community, The Shipshape Collective. Not only will we send you our best info about pushing your business to the next level, but you’ll be invited to our Facebook group, and be able to access all the free business-building tools in our members’ area.

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