The Shipshape Collective

Resources for Creative Shop Owners

Get your business shipshape with our resources for online shops: free tools and paid training for creative shop owners.

Get More Traffic & Make More Sales

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Grab your free PDF guide to making more money from your online shop. How to grow your traffic and improve conversion rate.

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Online Courses

Branding Foundations for Online Shops

A self-guided online course designed to help you build a following for your business by getting your brand fundamentals right.


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Aeolidia courses coming soon

More Courses Coming Soon!

We have more courses planned for 2018. Please keep an eye out for them! Our newsletter subscribers will be the first to know.

Coming 2018


Grow your creative, product-based business.

Get advice specifically tailored for your business, access to free resources, and our weekly email with business tips.

Downloadable Tools + Training

260 Blog Post Ideas

A comprehensive list of 260 blog post idea prompts for creative, product-based businesses that sell products online.


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How to Create a Powerful Email Newsletter

Here’s how to build (and market successfully to) your email list.


Purchase Ebook
Building the Story of Your Brand

Building the Story of Your Brand

A 40-minute recorded webinar on marketing your creative business, starting with your brand identity.



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Building the Story of Your Brand

I like to think of selling as storytelling, and the place you need to start is with your brand identity. Sign up for our weekly business building emails and get your free download:

Free Resources

How Much Money Can Your Website Make?

Is a redesign worth it? Here’s how to use your own sales numbers to forecast return on investment (ROI) for a web design project with us.

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Get More Traffic, Make More Sales

Here is what we know about how to grow your traffic and improve conversion rate to make your online shop profitable.

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Top 10 Craft Show Application Don'ts

Use this list by a longtime craft show organizer to find out why your application was rejected, and make sure your next one works.

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E-Commerce Setup Checklist

Everything you need to do to set up an online shop in one handy guide. Includes a comprehensive e-commerce setup checklist!

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Aeolidia Logo Help Guide

Our logo use guidelines (the same one we use for clients!) explain how to extend your brand details to everything you do, online and off

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A-Z Rebrand with Handcrafted Honeybee

The story of how a skincare business handled a rebrand. Doubles as a workbook for you to rebrand your own business. By Academy of Handmade.

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Planning Your Content Strategy

A comprehensive content strategy guide for e-commerce shops. Learn how to whittle down your content and strategically plan your website links.

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Building Your Brand

A checklist of everything you need to build a solid brand that resonates with your target customers. Includes fundamental needs like a website, product photography, and logo design.

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Who is Your Dream Customer?

A blueprint, based on our own client work, to help you figure out who your best customers are so you can build a brand and marketing plan that resonates with them.

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How to Get Targeted Traffic

How to get more traffic to your e-commerce shop from people who will love and buy from you.

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Etsy vs. Shopify Fee Calculator

Use our handy downloadable spreadsheet to find out if it’s worth it for you to make the switch from Etsy to Shopify.

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How to Create an Editorial Calendar

A guide for e-commerce shops on how to create and stick to a content calendar for your blog and business.

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Market Your Biz Using Pinterest

A guide for e-commerce businesses on how to use Pinterest as tool to generate traffic and sales.

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The Lucky Girl's Guide to Product Pricing

A comprehensive guide to product pricing formulas from Lela Barker of Lucky Break Consulting.

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Ultimate Wholesale Show Packing List

A master list of what to pack when you exhibit at a trade show, based on our interviews with 14 business owners.

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