The Shipshape Collective

Resources for Creative Shop Owners

Shopify Compass Course: Introduction to Strategic Store Content

Shopify asked Arianne Foulks, our captain and founder at Aeolidia, to be one of their founding instructors for Shopify Compass. Our first course is called Introduction to Strategic Store Content, and walks you page-by-page through what content your website needs to keep your customers engaged and to guide them through checkout.

“I watched your course with Shopify this morning and will take the next few weeks before our session to implement some of your tips. It was helpful to watch a short course with concise, actionable steps with examples – I love a good case study!” – Karyn, Siggi Clothier

Watch the Course


Information and Webinars

Most of us are feeling the effects of COVID-19 on our business, and many of us are considering how best to pivot our business, either temporarily or permanently.

Aeolidia’s first pivot is to take some time now to share our knowledge with as many people for free as we can. Watch our webinars instantly below.

“Arianne, I’ve said this before, but you and your team are a class act. Genuine and wise. Jayne and I were so grateful for your truly useful information and skilled delivery. You and Stacey spoke to our needs and style. No hype; much needed hope. We are new to our business (launched right before this pandemic sadly) but are longtime creatives and we know top quality when we see it. Nicely done. Thank you for this gift. Makes more of a difference than I can say.” — Stacy Clark, Adoptionly Yours

Newsletter & Facebook Group

Weekly Tips by Email

Join 15,000 creative shop owners who get:

  • Our best advice for growing your business, based on where you are today
  • Weekly emails with expert information from the Aeolidia team
Get Tips Tailored to You

Creative Shop Owner Community

Connect with 4,500 creative shop owners and get:

  • Advice from other business owners
  • Help & guidance from the Aeolidia team
  • Access to all our archived video interviews & trainings
Join the Facebook Group

Strategy Webinars

Email Marketing

A Vital Marketing, Sales, and Communication Strategy

With Helen Hulskamp, our ecommerce strategist and Klaviyo expert.

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Brand Strategy

Building a Solid, Strategic Foundation For Your Brand

With Ann Parker, our brand and web designer and brand strategist.

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Social Media Strategy

Best Practices for Social Media for COVID-19 Always

With Stacey Trock, who does email and social media marketing for our clients.

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Website Optimization

Two small business website teardowns plus Q&A.

With Arianne Foulks and Helen Hulskamp, our ecommerce strategist.

Watch This

Teaching Online

7 Steps to Building Your (First) Online Class

With Marisa Anne Cummings, who teaches as founder of The Expansive Artists community.

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260 Blog Post Ideas

A list of 260 blog post idea prompts for creative, product-based businesses that sell products online.


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Shopify vs. Etsy Fee Calculator

Shopify may end up costing you less than Etsy. Compare your fees using our online calculator.


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Branding Case Study Videos

Benzie Design

A wool felt shop

Loved her logo so much she embroidered it!

Watch Video

Whispering Willow

Handmade soap

Elevating a soap shop with a hand drawn typeface.

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Sugar + Spruce

Brick & mortar apothecary

In-store experience involving a mermaid!

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Resources & Guides

Get More Traffic, Make More Sales

Here is what we know about how to grow your traffic and improve conversion rate to make your online shop profitable.

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SEO Quick Wins For Shopify Sites

Search Engine Optimization is important for getting traffic to your site. Use our “quick wins” strategy to target easy-to-improve keywords.

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E-Commerce Setup Checklist

Everything you need to do to set up an online shop in one handy guide. Includes a comprehensive e-commerce setup checklist!

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A-Z Rebrand with Handcrafted Honeybee

The story of how a skincare business handled a rebrand. Doubles as a workbook for you to rebrand your own business. By Academy of Handmade.

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Ultimate Wholesale Show Packing List

A master list of what to pack when you exhibit at a trade show, based on our interviews with 14 business owners.

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