Aeolidia to the rescue!
Amy came to us with these problems to solve:
The growth of our brand has been pretty major over the last 6 months—although I am a designer myself, I never seem to find the “it” this brand needs to have. Too busy with growing the biz, I can’t focus, or even think of what direction I’d like to take the logo and identity. We are a children’s brand, playful but luxury and sophisticated, so I don’t want to look childish, but I also want to be obviously a brand for children.
We are about to embark on the world of manufacturing, and have a lot of major internal changes for our company—we are also working with several major retailers, and feel that before I invest in tagging/branding I want to REALLY love our logo and brand.
We are spending too much on Etsy fees, and tons of our traffic we are generating ourselves from social media or advertising. We have a fairly large social media following and would like to bring those buyers over from our Etsy shop to our personal shop. I’d also like the ability to have a downloadable linesheet as well as an option for wholesale buyers to purchase directly from our website rather than our current system or emailing orders/invoicing via PayPal.
We also want to really start a bigger focus on our blog and media presence, because we are driving so many sales from those.
Our stated objective for this project was:
To re-brand and re-launch your luxury children’s shop, with a brand that is both playful and sophisticated. The goal will be to position you for success with your manufacturing and retail endeavors, as well as to create an ecommerce website that will be easy to use, flexible, and extensible, and allow for future growth, keeping your wholesale clients in mind from the beginning.
Aeolidia to the rescue!
During the brand identity design process, Christine shared,
You gave me great, clear direction: strong typography, curvy, modern, sophisticated, and playful but not childish. Something that appeals to hip, young, modern women.
In order to avoid getting cutesy, I kept the type clean. I also tried to avoid anything too trendy, like the arrows that I agree are now seen everywhere. I think a logo that “holds back” a little will have a longer life span for you and continue to fit your brand as the seasons change and your business grows.
The next step was to set up a website that would serve Amy’s business well and position her correctly to be able to reach her goals for Little Hip Squeaks. Staying consistent with the new branding, the website design is sophisticated but playful, clean and easy to navigate. Christine made the logo white across a gray background, with the main content on a white background so that Amy’s photography really pops.
What Our Client Had to Say
I could not be more thrilled with my experience working with Aeolidia — my site was completely tailored to my ecommerce needs and is absolutely wonderful.
We have received dozens of comments on how easy the new site is to use, and how gorgeous it looks.
Our wholesale requests tripled since the launch of the site, and we are definitely sending the vibe that we are a high end brand!
Quick Brand Guide
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