Do You Have Strong Print and Packaging Design?

Your brand identity is not a place to skimp! In fact, if your budget forces you to choose between a solid identity or a custom website design, we always recommend starting with the brand identity and coming back to the web design at a later date. A solid, professional brand identity makes everything else fall easily into place.

Our clients tend to fall into three categories: product designers, brick and mortar store owners, and online shop owners. Of course there are people who fall into more than one of these categories (and some hit all three!). We have four logo packages that we offer to be sure we’re providing exactly what each business needs. The print and packaging design outline is a jumping off point, and we adjust deliverables based on each business owner’s goals. Today I’m going to give you a rundown of what you get and what to expect out of an Aeolidia brand identity project.

What is a brand identity? You can think of your brand as the personality of your business. You determine what your brand is about, and we communicate that brand identity by designing a logo and the tangible materials that complete your brand.

Your marketing materials and branding set the tone when customers or retailers approach you and work with you, and you want everything you do to communicate that you take your business seriously. Your brand identity is not a place to skimp! In fact, if your budget forces you to choose between a solid identity or a custom website design, we always recommend starting with the brand identity and coming back to the web design at a later date. A solid, professional brand identity makes everything else fall easily into place.

Below are the four packages we offer, including pricing and deliverables. When considering pricing, remember that our pricing is for design only, and doesn’t include printing costs.

Business Brand Identity Design

All of our logo packages include this work as the base.

Our clients who are professional graphic designers themselves and very comfortable creating the rest of their business and marketing materials will sometimes choose this “branding basics” plan and stop here, but almost all of our clients want us to take it further and design the materials as well as the brand.

Bespoke Verse logo design, extended to cards and stickers

Bespoke Verse logo design, extended to cards and stickers

All logo projects start with:

  • License to release all logo rights to you
  • Scalable vector logo file(s), including black & white, color, and alternate versions of logo
  • Brand style guide
  • Brand color palette
  • Brand graphics, patterns, and/or illustrations
  • Font guide for web and for print
  • Font software purchase
  • Business card design
  • Social media avatar & banner graphics
  • MailChimp newsletter template design

First we create the graphic look of your brand

Your identity designer will zoom out and view everything that makes your brand unique. She will design a logo, and then expand your brand design to include the details that tell the whole story: a color scheme, selection of fonts, patterns, icons, and other graphics. These graphics will then be used to create a comprehensive suite of professional business stationery, marketing materials, product packaging, signage, displays, and more, depending on what is needed for your individual business.

Next, we extend it to your business stationery design

Your business identity collateral will include business card design, the social media graphics you’ll need (sized for the major platforms), a newsletter template design, and whatever business stationery you may need.

For an example of our business stationery design, see below:
Business Stationery Design: Building Your Brand

 

Brand Identity and Product Presentation Design

This logo package is meant for clients who design or create a product, and will be selling it online and/or in stores. The investment is $9000, and you will have everything you need to sell your product wholesale and retail.

Once the brand and business stationery is complete, we get to work on your product presentation and display. Packaging can make or break your business. From enticing a customer to buy to convincing a wholesale customer that she just needs her product in her shop, good packaging will pay for itself.

Azalia brand identity extended to product packaging and business stationery

Azalia brand identity extended to product packaging and business stationery

Product presentation projects may include:

  • Everything included in the basic logo package
  • Business stationery design
  • Product unboxing design
  • Hang tags and/or product information stickers
  • Customer gift / trade show giveaway
  • Storefront or show booth signage
  • Social media marketing graphic toolkit
  • Brand consultation regarding your product display

Product presentation:

Your designer will work on an unboxing and packaging vision for you, including details from the box the product goes in, to what cushions it in the box, to how it is prepared to ship out. Packaging for individual products may include hang tags or stickers, as well as containers.

We will also come up with some fun ideas for branded/promotional customer gifts and/or show giveaways.

Part of your product presentation includes how the product is displayed to be sold, and your designer will dream up some decorative ways to present your products. If you own a brick and mortar shop, or sell in person at craft or trade fairs, we will work out signage and display options for you. If you only sell online, we can instead work on displays for you to send to your retailers when selling your products.

Brand Identity and Customer Experience Design

This logo package is meant for clients who run brick and mortar shops. The investment is $9000, and you will have everything you need to brand your shop, inside and out.

Once the brand and business stationery is complete, we get to work on your product presentation and display. Presentation can make or break your business. From enticing a customer to buy to making her feel completely pleased with her experience, good display and shop design will pay for itself.

Mockingbird brand identity extended to store signage: indoor, outdoor, and window

Mockingbird brand identity extended to store signage: indoor, outdoor, and window

Product presentation projects may include:

  • Everything included in the basic logo package
  • Shopping bag, gift wrap, and ecommerce wrapping/packaging vision
  • Hang tags and/or product information stickers
  • Storefront signage (store sign, window/awning signage, in-store signs)
  • Social media marketing graphic toolkit
  • Brand consultation regarding your product display

Product presentation:

Your designer will work on a complete in-store vision for you, including every little detail from shopping bags, your store signage (inside and out), consultation on your in-store displays, and plans for packing and shipping website orders beautifully and practically. We will also come up with some fun ideas for gift wrap and little extras for your customers.

Supporting services

When working on a branding project, we offer the following supporting services to ensure that you are prepared for success.

Custom ecommerce website design

Harvest Paper Co custom website design

Harvest Paper Co custom website design

We love working on logos and brands. We are also stone cold experts at creating custom websites for online shops. Our favorite projects combine the two, with a discount on both pieces. There is no better way to put your best foot forward online than to create a thorough, cohesive brand, and complete your customer’s experience by having a design created for your Shopify store by the very designer that now knows your brand identity inside and out.

We do our best work for small but fast growing businesses that are perfectly poised to make a big splash in retail. Our work is strategic, completely custom, and entirely goals-based. We like to get involved when we know our work can cause exponential growth. If you’re at that tipping point, we’re your team. You can learn more about our work and pricing here.

If you’re ready for a transformative experience for your business, get in touch today! We’re making an announcement to our subscribers today about our schedule for the rest of the year, and we would love to include you on our calendar.