Tinysoles

tinysoles.com

Read about this project on our blog

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Spot illustration
  • Web icons

Website:

  • Home Page
  • Category page
  • Item page

Extras:

  • Email newsletter
  • Size chart
  • Sewn mascot

Client's Goals

Our ultimate goal is to sell product, but we want to be everyone’s first go-to resource when they’re looking for kids shoes & accessories. So we don’t want someone walking away thinking I just got a great deal on a pair of shoes from some random online store, we want our customers to love their entire shopping experience with us so they want to come back and tell all of their friends about us.

We want our customers to know we have the best selection of kids shoes and accessories, that we offer free, fast shipping on all orders over $20 to US & Canada, that we’re here to help them find the perfect shoes for their kids with our real customer service, expert product knowledge and sizing help, and that we stand behind everything we sell. We also want our site to be really easy to navigate and find what you’re looking for.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Spot illustration
  • Web icons

Website:

  • Home Page
  • Category page
  • Item page

Extras:

  • Email newsletter
  • Size chart
  • Sewn mascot

Our Solutions

Aimee designed a fun and modern logo that makes you smile – and even more so when you see the plush octopus doll that she stitched up and surprised us with!

With the logo, fonts, and color scheme in place, Meg jumped to work on the site design, making a home page that shows lots of info in a way that your eye can take in. The many categories and brands are stored behind dropdown menus, and they have new ways to feature products and brands with photos and graphics.

The category page lets customers narrow down exactly what they’re looking for, the page navigation is clear, and the products are visually separated from each other.

The item page has lots of information, but it’s all organized in a clear and effective way, making it easy for you to learn more, share, and of course, buy!

What Our Client Had to Say

We’ve received a ton of compliments on the new site. Everybody seems to love the look and layout and say that it’s much easier to navigate and find what you are looking for – so yay! We’re very happy with the end product and feel like our site finally reflects our company and delivers on the smile factor we were looking for. We’re expanding into apparel which is exciting and the new logo and site design have allowed us to do that seamlessly.

Logo

Tinysoles logo design by Aimee Ray

Quick Brand Guide

Design by Aimee Ray

Spot illustration

Illustration by Aimee Ray

Web icons

Illustration by Aimee Ray

Home Page

Tinysoles home page design by Meg Lewis

Category page

Tinysoles brand and website by Aeolidia

Tinysoles site page design by Meg Lewis

Item page

Tinysoles brand and website by Aeolidia

Tinysoles site page design by Meg Lewis

Email newsletter

Tinysoles brand and website by Aeolidia

Tinysoles design by Meg Lewis

Size chart

Tinysoles design by Meg Lewis

Sewn mascot

Tinysoles design by Aimee Ray

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