Lonestead Range

Logo and brand identity design for a home furnishing brand.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logos
  • Logo icon
  • Logo stamp
  • Brand icons
  • Patterns
  • Quick brand guide

Print:

  • Business stationery
  • Packaging
  • Retail tag
  • Packing tape
  • Packing tape

Copywriting:

  • Home page copy
  • About page copy
  • Product descriptions

Client's Problem

Susan was just starting her product line of high end, artisan goods and home furnishings that pay homage to the lifestyle of the iconic west. As a new business owner, she was a clean slate. She came to us looking for business name brainstorming, logo and brand identity design, packaging design, and copywriting. She said to us:

One thing I have heard over and over from makers is that they wished that they had launched with professional help from the beginning, to eliminate costly do-overs. So I have decided to heed this wisdom and invest in professional help from day one.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logos
  • Logo icon
  • Logo stamp
  • Brand icons
  • Patterns
  • Quick brand guide

Print:

  • Business stationery
  • Packaging
  • Retail tag
  • Packing tape
  • Packing tape

Copywriting:

  • Home page copy
  • About page copy
  • Product descriptions

Our Solutions

We created a literal “brand” for Lonestead Range that represents the ranch lifestyle and the incredible artisan quality of the products. The star is a symbol that not only appears in much of Western American iconography, but also represents high quality and award. Together they create a simple but strong logo that becomes its own iconic brand mark. The simplicity of the typeface contrasts perfectly with the roughness of the more traditional serif used with the star. It’s blending a bit of old and new.

What Our Client Had to Say

Oh Ann, take my breath away! . . . I will spend some time drooling over it all and give you my feedback, however I’m not sure there is anything else to say, other than AMAZING!

Logo

Logo and brand identity design for a home furnishing brand.

Lonestead Range logo design by Ann Parker

Alternate logos

Logo and brand identity design for a home furnishing brand.

Design by Ann Parker

Logo icon

Logo and brand identity design for a home furnishing brand.

Design by Ann Parker

Logo stamp

Logo and brand identity design for a home furnishing brand.

Design by Ann Parker

Brand icons

Design by Ann Parker

Patterns

Logo and brand identity design for a home furnishing brand.

Design by Ann Parker

Quick brand guide

Logo and brand identity design for a home furnishing brand.

Design by Ann Parker

Business stationery

Logo and brand identity design for a home furnishing brand.

Lonestead Range print design by Ann Parker

Packaging

Logo and brand identity design for a home furnishing brand.

Logo and brand identity design for a home furnishing brand by Aeolidia.

Lonestead Range print design by Ann Parker

Retail tag

Logo and brand identity design for a home furnishing brand.

Lonestead Range print design by Ann Parker

Packing tape

Logo and brand identity design for a home furnishing brand.

Lonestead Range print design by Ann Parker

Packing tape

Logo and brand identity design for a home furnishing brand.

Lonestead Range print design by Ann Parker

Home page copy

FIND YOUR TRUE WEST
A place where sophistication seeks adventure. Lonestead Range pays homage to the iconic spirit of the West with artisan made goods and furnishings.JOIN THE JOURNEY
Sign-up to discover all things Lonestead Range

About page copy

At the root of all we do lives a sense of awe for the spirit of the West. The fall Aspens of the San Juans, the sea of bluebonnets in the Texas Hill Country, the brief but glorious bloom of the Montana summer—their beauty is raw and magnificent. It doesn’t need to be more than what it already is.

We pay homage to nature’s artistry by creating furnishings that combine the warmth of wood with the timeless patterns found in artisan leather. Using hand-selected woods, hides, and accents like antler tips and turquoise slabs, we create statement pieces and wares that are built to endure their usefulness. We will never compromise exceptional for average, distinctive for common, or bold for the faint-hearted. We take heed of the landscapes all around us and seek to bring them indoors. Each Lonestead Range piece already has a home; it is simply waiting for you to venture out and discover it.

Product descriptions

The Horn Peak Tote
Like the Colorado mountain it was named after, the Horn Peak Tote is beautifully rugged, and its surface only grows more distinct and resilient as time and the forces of nature leave their mark. Brazilian Cowhide is accented by an antler tine closure that slides through a loop to secure the bag. Slightly more compact than our full-size totes, this bag was designed to exude a sophisticated practicality.Features:
  • Exterior cell phone pocket
  • Interior quilted pocket with fastener large enough for a tablet.
  • 2 additional interior quilted pockets with a pencil pocket
  • Adjustable shoulder straps
Dimensions:
  • length: 10.5 inches
  • height: 11.25 inches
  • width: 4.5 inches

Materials: Brazilian Cowhide, Embossed Leather, 100% Cotton Quilted Lining, Antler Deer Tine

The Chimney Peak Tote
For true adventure-seekers, the Chimney Peak in the San Juan Range of southwest Colorado is the ultimate test of grit. This full-size tote pays homage to the mountain’s spirit with a bold design that is both tenacious and polished. The closure is accented with a turquoise colored stone in an organic rectangular shape that mirrors the shape of Chimney Peak. An alluring statement piece for the fearless and wild at heart.

Features:

  • Exterior cell phone pocket
  • Interior quilted pocket with fastener large enough for a tablet.
  • 2 additional interior quilted pockets with a pencil pocket
  • Adjustable shoulder straps
Dimensions:
  • length: 12.5 inches
  • height: 12 inches
  • width: 5.5 inches

Materials: Brazilian Cowhide, Embossed Leather, 100% Cotton Quilted Lining, Turquoise Colored Stone

The Little Bear Peak Diaper Tote
Designed to accommodate all the needs of a diaper bag without looking like one, the Little Bear Peak diaper tote has room and compartments for diapers, wipes, bottles, snacks, changes of clothing, a cell phone, tablet, wallet, and keys. Its stylish, easy-to-open-and-close leather drawstring is accented with antler cincher buttons. This full-size tote is a perfect combination of True West sophistication and Mama Bear grit.
Features:
  • 3 exterior pockets with antler button drawstring fastener
  • 5 clear vinyl interior pockets
  • Adjustable Shoulder Straps
Dimensions:
  • length: 12.5 inches
  • height: 12 inches
  • width: 5.5 inches

Materials: Brazilian Cowhide, Embossed Leather, Vinyl Lining, Antler Buttons

Accessories: Mini To-Go Wallet Keyring
True style stays with you, wherever you go. This compact wallet fits in the palm of your hand and carries all your essentials. It features a zip compartment for cards and cash, a see-through case for your license, and a ring that easily attaches to your keys or purse. Made with Brazilian cowhide and embossed leather, it’s a small way to make a big statement.

Materials: Brazilian Cowhide, Embossed Leather, 100% Cotton Quilted Lining

The Trophy Buck Table
Our collection of statement pieces for the home was designed to be prized by the truly discerning. Covered in cowhide and embossed leather, and accented with decorative tacks, each Trophy Buck table features a decorative antler tine design on the table apron—a subtle nod to a hunter’s skilled prowess in the form of precise craftsmanship.

Features:
  • 4-inch red oak leg, natural matte finish, with 3-inch fused black metal foot
  • Mortise & Tenon joinery
Dimensions:
  • Coffee Table – 36 inches x 36 inches x 19 inches
  • Coffee Table – 36 inches x 48 inches x 19 inches
  • End Table – 30 inches x 24 inches x 22 inches
  • Tall End Table – 36 inches x 36 inches x 30 inches
  • Sofa Table – 35 inches x 15 inches x 30 inches
Materials: Brazilian Cowhide, Embossed Leather, Legs in Red Oak  with Black metal foot, Deer Antler Tine

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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