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how-tos

6 Ways To Set Up Wholesale Accounts on Shopify

by Arianne Foulks / August 30, 2024

The current options for selling directly to wholesale accounts on Shopify.

Developing a Brand: Choosing Fonts and Colors

by Arianne Foulks / February 28, 2023

A cohesive logo and brand identity design can make everything fall into place for your business. One thing that can trip people up is choosing fonts and colors.

Woman checking her phone for SMS marketing for Shopify stores

How to Use SMS Marketing for Your Shopify Store

by Arianne Foulks / January 31, 2023

This is your chance to make SMS marketing work for your Shopify store while it’s still relatively new.
Smudge Ink products

Smudge Ink’s Hiring Dilemma: Agency Or In House?

by Arianne Foulks / September 23, 2022

Are you trying to decide if you want to hire a website or marketing agency or in house employees to take care of everything?

Long-Form Product Pages: Selling Your Goods, Section by Section

by Christine Castro Hughes / September 27, 2022

Shopify’s Online Store 2.0 makes it easier than ever to create a long-form product page. These can include a lot more than the standard photo, description, and add to cart button.

Retail Merchandising Tips (Learned While Running a Pop-Up Market)

by Katherine Raz / October 25, 2022

As a retail shop owner, financial stakes and opportunity costs are high. Use our retail merchandising tips to sell more on the floor.
Virginia Johnson of Gather Here discussing Profitability and Fair Wages in Small Business

Profitability and Fair Wages in Small Business

by Stacey Trock / August 23, 2022

Is it really possible to run a small brick and mortar business that prices competitively, pays employees well, gives back to the community, and still makes a profit?
Julia & Wayne Gold in their studio

Where to Spend & Save in 2022: Shop Owner Survey

by Arianne Foulks / July 26, 2022

What’s your next move in this current economy …and potential recession? It’s important to know what others in your industry are doing to survive and thrive. Let’s figure it out together!
The Chocolate Season shop - example location for your retail store

How to Choose a Location For Your Retail Store

by Katherine Raz / June 18, 2022

Can you open a shop that’s off the beaten path?
Whispering Willow - email newsletter template design for a natural apothecary line.

6 Email Subscription Form Best Practices

by Stacey Trock / March 15, 2022

6 tips for converting visitors to subscribers with an effective signup form.

12 Black Friday Tips For Online Shops in 2024

by Arianne Foulks / September 19, 2024

How to get your ecommerce website ready for 2023 holiday gifting.

Entrepreneurial Operating System for Shop Owners

by Arianne Foulks / September 23, 2020

We use EOS, the Entrepreneurial Operating System, to reach our business + growth goals. Here’s how this could work for you.

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