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Developing a Brand: Choosing Fonts and Colors

by Arianne Foulks / February 28, 2023

A cohesive logo and brand identity design can make everything fall into place for your business. One thing that can trip people up is choosing fonts and colors.

Arianne Foulks, captain & founder of Aeolidia

Business Advice: How to Focus When You’re Almost Burnt Out

by Arianne Foulks / September 9, 2024

How to use this year to push your business forward and get yourself in a place where you can feel serene building it.

Best Planners, Calendars and Notebooks for 2023

by Jessica Molnar / January 11, 2023

Best planners, notebooks and calendars for 2023. These make great gifts!
Smudge Ink products

Smudge Ink’s Hiring Dilemma: Agency Or In House?

by Arianne Foulks / September 23, 2022

Are you trying to decide if you want to hire a website or marketing agency or in house employees to take care of everything?

When to Hire a Klaviyo Expert For Your Creative Business

by Arianne Foulks / September 7, 2022

Do you want to hire a Klaviyo expert? Email is by far the best converting sales channel with the highest revenue per user.
Julia & Wayne Gold in their studio

Where to Spend & Save in 2022: Shop Owner Survey

by Arianne Foulks / July 26, 2022

What’s your next move in this current economy …and potential recession? It’s important to know what others in your industry are doing to survive and thrive. Let’s figure it out together!
An entrepreneur counting money to illustrate our financing guide

5 Financing Options for Online Shops

by Arianne Foulks / September 12, 2024

Here are five financing options for small businesses, with tips and insight from business owners who have used these funding methods.
Maker + Stitch - storefront and branding design for a brick and mortar knitting shop.

How to Pivot your Brick + Mortar to Ecommerce

by Stacey Trock / March 11, 2022

Ready to take your brick and mortar online? We’ll walk you through the most important considerations.
Whispering Willow - email newsletter template design for a natural apothecary line.

6 Email Subscription Form Best Practices

by Stacey Trock / March 15, 2022

6 tips for converting visitors to subscribers with an effective signup form.

Higher Website Conversion Rates For Kate Ryan Skincare

by Stacey Trock / June 24, 2022

Learn how moving to Shopify lead to higher conversion rates.

Entrepreneurial Operating System for Shop Owners

by Arianne Foulks / September 23, 2020

We use EOS, the Entrepreneurial Operating System, to reach our business + growth goals. Here’s how this could work for you.

Is Shopify Better Than Etsy?

by Arianne Foulks / September 15, 2020

How to get started on Shopify after success with Etsy.

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