Aeolidia to the rescue!
Heather has been selling her handmade goods on Etsy for a couple of years, and is now branching out into running a fabric shop. She told us,
I would like the new logo to be recognizable, creative, and have a real presence on the page.
I tend to migrate towards modern/contemporary traditional design, vintage colors, and lodge.
I’d like the logo to be down to earth with a handmade feel (but not crafty/cutesy). I would like it to have a modern feel/coloration. I think I prefer clean designs with an organic natural element, mixed with a contemporary flair.
Aeolidia to the rescue!
Mariah went through quite a few ideas to land on one that was just right, contemporary, handmade, and organic with clean lines. Mariah shared,
I played a lot with texture in each design. My favorite thing about any given fabric, aside from the actual design, is the feel of it in hand. You mentioned wanting a handmade feeling but that you also wanted something clean and not craftsy or cutsy. I tackled this request by working with texture of a more hand made nature, while keeping nice clean lines. You will see a great texture reminiscent of screenprinting (adding a handmade quality) in each concept.
Jena helped Heather start her business off on the right foot, with a thorough marketing consultation, preparing her to make the most of her new logo and new business.
What Our Client Had to Say
Everyone I worked with at Aeolidia is so warm and gracious. Samantha was always available to answer questions and offer solutions on the contract and legal questions I had; I very much appreciate her!
Mariah is a pleasure to work with… her patience and talent were beyond what I would have hoped! She came up with such beautiful designs right away- professional, smart, attentive to every detail… they were wonderful. So when I suddenly veered off course, while finalizing the initial designs, I was a little surprised and a lot thankful that Mariah went right along with me to create the most perfect brand that was the very epitome of everything I had asked for; thank you Mariah!
About midway through I decided I needed some copy help to create a tagline. Natalia was generous in offering suggestions and was very receptive to back and forth dialogue. The final copy is a great compilation of her many ideas.
The Aeolidia team is a gifted and inviting group of individuals; I feel very thankful to have been able to work with them to achieve a brand that I will be able to grow my company with.
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