Business Naming

Gladfolk

Visual design for a modern lifestyle goods brand.

Brad and Emily Weckesser are a husband-and-wife team who founded their design-forward business in 2012. Known as The Oyster’s Pearl, they came to us for a dramatic overhaul to ensure that the story of who they are, what they do, and why they do it was coming through—and driving more sales. With product offerings ranging from apparel to home goods to art prints, Emily wanted to present their collection in a way that tied it all together with meaning.

Paper Mundi

Custom website & brand identity for a travel-inspired art prints shop More

Modern Merrigold

Renaming and rebranding a jewelry business leads to a 1300% increase in sales. More

Gladfolk

Visual design for a modern lifestyle goods brand. More

Name Stories

Designing a brand and creating evocative photography for an art print brand. More

Vesselry

Creating a pottery brand: naming and a logo for a handcrafted ceramic studio. More

Indigo Ember

Brand identity, photography, and website design for an engraved wooden gift brand. More

Twig & Tale

A woodland name and brand design for a children's sewing pattern business. More

Business Naming Services

A business name is an important part of what makes a brand. We enjoy helping with business naming for new businesses and renaming businesses that are growing and need a change. Here’s how to decide if it’s time to change your business name.

We’ve created business names for crafters, jewelry business names, names for stationery shops, bath and body names, and more. If you need help thinking of a name for your boutique, call on us!

We learn what is unique about what you do and who you offer it to, then brainstorm a business name and tagline with you that captures your business’s spirit, appeals to your target customer, and has an available domain name.

It’s a great thing to feel confident that your business name fits your brand, will be memorable to your customers, and will serve you well for years to come.

Learn how our business name brainstorming projects work. Here is some advice on choosing a creative business name that will last.