Aeolidia to the rescue!
Ceramic artist Nona Kelhofer had maintained a studio practice for over 35 years. While her work was refined to a professional quality, she had never taken the leap to turn what she considered to be her part-time hobby into a business. In order to get to the next level, she needed a business name, logo, and branding. As a ceramic artist, she faced a specific challenge in that her business required a name and a logo that would look good as a mark stamped on the base of her pottery. Nona spent some time on her own trying to distill the essence of her practice into a name and mark that felt right, but found the process of working outside of her comfort zone on a business naming and logo project to be stressful.
Aeolidia to the rescue!
Unlike most ceramic artists and potters, Nona crafts each piece she creates by hand, without the use of a wheel or mold. She wanted her business name to reflect this slow, ancient practice.
Once we arrived at a business name that felt right, Jess took over the logo design and branding process. For the logo, she incorporated the shape of a vessel with a natural element, making use of negative space for a mark that would “pop” from the base of a piece of ceramic work. Like the name “Vesselry,” the mark feels both ancient and modern, giving it a timeless feel, and the simplicity reflects Nona’s minimal aesthetic. The style guide Jess created is a continuation of the minimal aesthetic, incorporating organic colors, textures and shapes that match the brand’s handcrafted appeal.
What Our Client Had to Say
Prior to working with Aeolidia, I struggled with where to begin. I have made pottery for decades – that part is easy, but I had no idea how to transform this passion into a business. Natalia’s wonderful work with the business name and Jess’s amazing capture of a brand identity have served as a foundation for me to start. From their initial steps, I’ve been able to take the next ones in building a website through a Shopify template.
Thank you again for everything – this whole thing felt insurmountable until I had the foundation Aeolidia provided!
When seeing her new logo, Nona told us,
I’m so inspired by how well you captured everything! You have designed the perfect logo for my brand and I love how you are translating it into the brand identity. I’ve so enjoyed working with you and remain in awe of your abilities, from the name Vesselry on through to your insights for the website copy. So glad you are sharing your gifts with the world. They have helped me feel more confident in sharing mine!
Quick Brand Guide
We started the business naming project by gathering as much information about Nona’s process as possible. We also learned about Nona’s artistic influences and the businesses that inspire her. As we do with all our business naming projects, we asked what types of business names felt right to her. Was she looking for something that captured the essence of her brand, but wasn’t necessarily descriptive? Or was she looking for something more straightforward and tangible?
With every naming project we look for business names with available copyrights, domain, and social media handles.
Natalia presented two rounds of business name ideas, with a short list of names and the thought process behind it for each. After considering each list carefully, Nona really grabbed on to the name Vesselry, which she felt was both timeless and reflective of her process.
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