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Ecommerce Strategy

The custom Shopify websites Aeolidia creates have a reputation for transforming businesses, taking them to the next level, and resulting in substantial improvements to ecommerce conversion rates and online sales. Here are some of our tips.

Sommer Letter Co. Shopify Website In a Week

A Shopify Website In a Week For an Artist

by Arianne Foulks / November 8, 2022

Behind the scenes with Sommer Letter Co.’s functional and effective Shopify Website In a Week project.
The Cornrow Website In a Week

Let’s Build You a Website in a Week

by Arianne Foulks / September 23, 2022

If you could use a new website, a quick design refresh, or know anyone whose online shop is looking a bit outdated, here’s how we can help.

Long-Form Product Pages: Selling Your Goods, Section by Section

by Christine Castro Hughes / September 27, 2022

Shopify’s Online Store 2.0 makes it easier than ever to create a long-form product page. These can include a lot more than the standard photo, description, and add to cart button.
Maker + Stitch - storefront and branding design for a brick and mortar knitting shop.

How to Pivot your Brick + Mortar to Ecommerce

by Stacey Trock / March 11, 2022

Ready to take your brick and mortar online? We’ll walk you through the most important considerations.

12 Black Friday Tips For Online Shops in 2025

by Arianne Foulks / October 21, 2025

How to get your ecommerce website ready for 2023 holiday gifting.

Is Shopify Better Than Etsy?

by Arianne Foulks / September 15, 2020

How to get started on Shopify after success with Etsy.
How to optimize Shopify's Shop app

How to Optimize Your Store in Shopify’s Shop App

by Arianne Foulks / August 16, 2024

Shopify’s Shop app could be big for your business. Here’s how to optimize your listing, and get the most out of it.

Product Page Best Practices

by Arianne Foulks / August 5, 2019

Are your product pages doing their job?

8 Common Website Mistakes Small Businesses Make

by Arianne Foulks / September 28, 2022

Learn what not to do, and see examples of what to do instead!

Moving from Etsy to Shopify

by Mallory Whitfield / January 23, 2023

Learn how moving from Etsy to Shopify has benefited ceramic artist Molly Hatch.

How To Grow Your Business with Subscription Boxes

by Mallory Whitfield / September 8, 2022

Three business owners share what worked for them.

How the Subscription Business Model Has Helped Smartypits Grow

by Mallory Whitfield / September 23, 2022

Could a rebrand or narrower focus help your business grow?

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A Newsletter That Goes Beyond Shopify 101

It’s easy to find beginner info about ecommerce online. If you’re past that? Subscribe to our newsletter for advanced strategies and need-to-know info for established shops.

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The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

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