How to Optimize Your Shop in Shopify’s Shop App

Shopify’s Shop app: Orders interface, showing recent orders, order detail, and other items from the shop.

Shopify made a huge announcement this week about a product release. Shopify’s Shop app is a new “digital shopping assistant” that serves as a way for your customers to bookmark your business, see what’s new in your shop and keep you top of mind, and track their orders from you.

This could be a gamechanger. We’ve had a quick chat at Aeolidia, and we think it’s going to be a big deal to be on Shopify’s Shop app. Since it’s notifying all your customers anytime they are receiving an order update from anyone on Shopify, each interaction like that may mean they’ll open the app, see your latest products, and buy from you.

You may have seen this app before when it was called Arrive, and was all about tracking your orders. Now, it has new features to help you follow and keep track of your favorite stores, and a shopping component.

When your customers download the app, they have the option of connecting to their Google account, which pulls in not only Shopify orders, but orders from other sites (for instance, I can see a recent Amazon order in mine).

It sets your customer up to follow your shop automatically, once they’ve purchased from you. All of their past purchases from Shopify shops build their original list of who they’re following. Then, customers can choose to follow local businesses (based on their shipping address), and they can search for shops they like by name.

Shopify’s Shop app: Shops interface, showing shops you follow, new products, and products you may like

Wait, is this a marketplace?

Shopify shared in an online group,

“Shop brings together Shop Pay, and features of Arrive to give merchants the ability to develop longer-lasting relationships with their customers by making it easy to buy, track and manage their online orders with ease. Shop helps to A) improve the overall customer experience on merchant storefronts, and B) drive rediscovery of brands through the Shops tab in the app. Shop is a response to not only a shift from desktop to mobile, but also from mobile web to native mobile apps. With most consumers only downloading and shopping from a handful of apps, Shop helps give independent brands a space to call their own on mobile.”

It’s not quite a marketplace or even a directory (at least not yet), because your customers only see you in there if they:

  • Have shopped from you before
  • Are local to you and see you in the “find shops near you” page
  • Search directly for your business name

Shopify may add to their search in the future, but for now, this isn’t like Etsy or Amazon, where customers are being shown your competitors’ products right next to yours. It’s also not like those marketplaces, because you aren’t selling in Shopify’s Shop app.

Customers can find you on there and see some of your products on there, but when they click a product, they are taken to your own website to continue shopping (a browser pops up within the app). So you still have control over the messaging, look, and can get people on your mailing list.

Shopify’s Shop app: Follow interface, showing list of shops followed, local shops to you, and interface for finding shops.

How do you get your shop in Shopify’s Shop app?

First, you need to be using Shopify. We recommend Shopify as the best solution for all ecommerce-focused businesses, for reasons too numerous to list here.

Next, you need to activate Shop Pay. This used to be called Shopify Pay, a system where your customer is texted a code which fills in all their previous information, making checkout super quick).

Shop Pay requires Shopify Payments, Shopify’s payment gateway. Note that this isn’t available in all countries. While the app is available on iOS and Android internationally, the “track with Shop” button on the order status page is only set up for US, Canadian, and Australian customers at the moment.

Once you have this set up, you will be listed in the app. To turn on Shop Pay and be listed, go here in your Shopify admin.

It sounds like not everyone is listed yet. If you’ve done this, and aren’t listed, contact Shopify support. They have a wait list they can add you to.

How can you get your customers to use it?

When you have the Shop opt-in enabled, customers in the US, Canada, and Australia will see a link to install Shop from the order status page on mobile devices. Here’s how to enable or disable the link to install the app for your customers. Note that this does not add or remove your store from the Shop app.

When your customers use Shopify’s Shop app, they’ll get regular updates on their order, which should cut down on your customer service inquiries. They’ll also see your products listed anytime they browse the shopping tab on this app.

I don’t think (for now) that you can tell who is following you. But if you see traffic in your stats labeled “Shop directory,” it’s probably this app.

Shopify’s Shop app: Shop interface, showing details, products, then shopping in a browser on the real site.

What should you check on to be sure your listing in Shopify’s Shop app is optimized?

Shop icon/logo:

If you’re seeing a generic icon instead of your logo, you need to upload your logo to customize checkout, instructions here.

Social media links:

You may notice that some stores are showing social media links up top on their Shop app page. Shopify says that, “header and social images are set behind the scenes right now. But we’ll be opening this up to merchants to customize their appearance soon.”


The description is your store’s meta description, which you can edit here.

Contact information:

Customers can contact you from a contact button on your profile, so be sure this goes to an inbox you check regularly. You can also have your phone number here.

Shop facts:

Shopify says that this information is generated automatically, so for now, you can’t control this area yourself. It’s relying on information it’s gathering from your shop, so just be sure that is up to date. Since it’s tracking your shipments, it can tell if you ship fast, for instance. It can also see if you offer free shipping, the other thing we’ve seen listed here. You may want to enable local pickup, if that’s something you’re able to offer.

Product listings:

For now, the “Shops” page in the app is displaying New Arrivals up top, then Deals [edit: Deals was removed while I wrote this article], then Recommended For You. “Recommended” seems to be based on past purchases. This points to having new products and products on sale to help you be at the top of your customer’s listing here. If your customer only follows a few shops, this isn’t a big concern, but if they’re following dozens, you may want to consider rising to the top.

Private shops/wholesale shops:

If you have any kind of “private” shop that requires login, such as a wholesale shop, you may notice that it’s listed when people search for your business name. For now, I don’t think there’s a way to unlist yourself, aside from turning off Shop Pay for that site. It may be good that shop owners see you have a wholesale portal (once retail picks up again), so maybe you don’t mind.

I did notice with one site I tested that Shopify’s Shop app displayed the wholesale products and prices, but when I clicked a product, it took me to the wholesale login page.

Go see what Shopify’s Shop app is all about

Learn more and download Shopify’s Shop app here.

See Shopify’s page for merchants about the Shop app.

I’d love to hear what you think about this, and what questions you have!  If you’d like help moving to Shopify, or improving your existing Shopify site, we’re your team — please get in touch!